Making the unremarkable REMARKABLE through the unexpected: one more secret to generating word of mouth

So the question to you is this: How can you take something unremarkable about your business, and make it remarkable through the unexpected? Marketing guru Seth Godin calls it  the “purple cow” theory. Nobody notices a good old heifer cruising around in the field, but paint him purple and you’ll set off the chatter! So hit reply and let me know what you’ve seen or what you’re doing to make the unremarkable remarkable by being unexpected.




Mary Charleson

Leave a Reply

Your email address will not be published. Required fields are marked *

Featured on


Subscribe to Mary’s Weekly
Five-Minute Marketing Tips.

  • This field is for validation purposes and should be left unchanged.