By now you’ve likely heard that Facebook is re-branding as Meta. The news travelled pretty fast when announced through the media on October 28. Or at least the parent company Facebook is being rebranded. The individual brands the company owns such as Facebook, Instagram, Messenger and WhatsApp will still maintain their individual identity apparently. Think Google and Alphabet … [Read more...]
Archives for 2021
How will audacity play out in consumer behavior post pandemic?
I love the intersection of sociology, business and history. Triangulating observations from all three can often lead to interesting insight. So, when a friend sent me a link to an Economist article, “The long goodbye to Covid-19” noting trends identified by Nicholas Christakis, Yale University Sociologist and Physician, and a global normalcy index developed by data scientist, … [Read more...]
The 2021 Customer Care Perfect Storm
Let's face it, after over a year of Covid news and lifestyles interrupted, we're all anxious to get back to some sense of normal - whatever that may be going forward. We've weathered a massive storm, and frankly we need some sunshine and good news to raise our spirits. Those brighter days are certainly on the horizon, as many countries open up, there's another storm brewing … [Read more...]
How to Use Clubhouse for Market Research
There’s been a lot of hype around audio apps recently, and Clubhouse specifically. This week I want to look at the opportunities that Audio Apps present for consumer and market research. I wrote extensively about Clubhouse in this post “How Does Clubhouse Work?” if you want to get up to speed on what it’s all about. You can also check out this Youtube video if you prefer to … [Read more...]
One year, big changes
This past Friday I hosted a one-year reunion of the Virtual Happy Hour group I started this time last year. We met weekly at 4pm on Fridays for 16 weeks during 2020. I dissolved the sessions in July because I thought they had served their initial purpose – to check in with a global group of folks on how they were adapting, share some laughter and connection, and allow us to … [Read more...]
