I was asked this week about the recent ramp up of social media content I was putting out on behalf of my other brand, a travel writing and content creation business, CarryOnQueen.com For those of you perhaps unfamiliar, COQ is a travel writing site aimed at fun-fit-females, many in their 50s pursuing adventure travel with friends, family, a partner or solo. It’s a passion … [Read more...]
5 Ways to prepare for the “demetrication” of social media when working with influencers
If I left you scratching your head at “demetrication” you’re likely not alone. The word has been around since researcher Ben Grosser first rigged up a work around to eliminate “vanity metrics” such as likes, shares and follower counts on social media platforms back in 2012. Back then, in the heady days of platform growth, and long before concerns over foreign influence in … [Read more...]
Is it time for influencer marketing to mature?
I was in Montana at TBEX, a travel writers conference last week. But I was wearing two cowboy hats while there – both marketing expert at www.fiveminutemarketing.com and travel journalist/blogger at www.carryonqueen.com. My eyes are wide open learning about the travel industry, but I couldn't help frame it all from where I’ve always made my living the last 20 + … [Read more...]
80% of content consumed online will be video by 2020 – are you ready for it?
I’ll freely admit I’m a WORD and WRITING person. That love is what has led to a weekly commitment to share weekly tips here on this blog since 2008 and through my Sunday morning Five-Minute Marketing Tips e-newsletter. I also love to speak, so you would think that video would be natural. But I'll admit to being plagued by challenges that likely sound familiar to you … [Read more...]
Influencer marketing insider scoop
This past week I’ve been wearing dual hats as marketing expert as well as travel blogger and writer while at conference and speaking events back in New York state and Ontario, as part of the official industry launch of my new travel blog, www.CarryOnQueen.com. TBEX (North America’s Travel Blogger Expo) in Finger Lakes, NY was my first full on emersion into the world of … [Read more...]
