Fire and Ice symbolize temperature extremes, and in the case of heat, what’s “hot” has come to represent what is on trend, and what is not. So here is your 2025 list of TEN big trends in marketing. The HOT/NOT list! Trend #1 HOT: Building relationships NOT: Building audiences For years social media has been all about building an audience. How many followers do you have? … [Read more...]
Where is the Metaverse leading us?
By now you’ve likely heard that Facebook is re-branding as Meta. The news travelled pretty fast when announced through the media on October 28. Or at least the parent company Facebook is being rebranded. The individual brands the company owns such as Facebook, Instagram, Messenger and WhatsApp will still maintain their individual identity apparently. Think Google and Alphabet … [Read more...]
How to Use Clubhouse for Market Research
There’s been a lot of hype around audio apps recently, and Clubhouse specifically. This week I want to look at the opportunities that Audio Apps present for consumer and market research. I wrote extensively about Clubhouse in this post “How Does Clubhouse Work?” if you want to get up to speed on what it’s all about. You can also check out this Youtube video if you prefer to … [Read more...]
How does Clubhouse Work?
I wasn’t initially quite sure what to make of all the hype around Clubhouse. Having been around social media for a while, I’ve seen new apps come with lots of anticipation (Snapchat, TikTok), and a few go (Google +, Vine, Periscope). So I decided to get on board and explore. This comprehensive post and embedded Youtube video summarizes my initial thoughts and experiences, with … [Read more...]
Being More Human in Our Marketing in 2020
Being more human in our marketing requires work and creativity. It also begs for time and patience to achieve results, and can be difficult to scale. If that sounds like a step backwards, or counter intuitive to all the tech related capabilities that marketing offers right now, you need to be patient and consider your customer's environment. In actual fact "being more human" … [Read more...]
