By now you’ve likely heard that Facebook is re-branding as Meta. The news travelled pretty fast when announced through the media on October 28. Or at least the parent company Facebook is being rebranded. The individual brands the company owns such as Facebook, Instagram, Messenger and WhatsApp will still maintain their individual identity apparently. Think Google and Alphabet … [Read more...]
How to Use Clubhouse for Market Research
There’s been a lot of hype around audio apps recently, and Clubhouse specifically. This week I want to look at the opportunities that Audio Apps present for consumer and market research. I wrote extensively about Clubhouse in this post “How Does Clubhouse Work?” if you want to get up to speed on what it’s all about. You can also check out this Youtube video if you prefer to … [Read more...]
How does Clubhouse Work?
I wasn’t initially quite sure what to make of all the hype around Clubhouse. Having been around social media for a while, I’ve seen new apps come with lots of anticipation (Snapchat, TikTok), and a few go (Google +, Vine, Periscope). So I decided to get on board and explore. This comprehensive post and embedded Youtube video summarizes my initial thoughts and experiences, with … [Read more...]
Being More Human in Our Marketing in 2020
Being more human in our marketing requires work and creativity. It also begs for time and patience to achieve results, and can be difficult to scale. If that sounds like a step backwards, or counter intuitive to all the tech related capabilities that marketing offers right now, you need to be patient and consider your customer's environment. In actual fact "being more human" … [Read more...]
Influencer Marketing Strategies for 2020
This week's content is the first in a series of "deep dives" into strategies and tactics for 5 Marketing Trends to keep an eye on in 2020, which I posted about last week. If you happened to have missed it, check the link for the post and video. Trend #1 looked at how influencer marketing would continue to grow at an accelerated rate in 2020, but also mature in how it is managed … [Read more...]
