I was asked this week about the recent ramp up of social media content I was putting out on behalf of my other brand, a travel writing and content creation business, CarryOnQueen.com For those of you perhaps unfamiliar, COQ is a travel writing site aimed at fun-fit-females, many in their 50s pursuing adventure travel with friends, family, a partner or solo. It’s a passion … [Read more...]
5 Ways to prepare for the “demetrication” of social media when working with influencers
If I left you scratching your head at “demetrication” you’re likely not alone. The word has been around since researcher Ben Grosser first rigged up a work around to eliminate “vanity metrics” such as likes, shares and follower counts on social media platforms back in 2012. Back then, in the heady days of platform growth, and long before concerns over foreign influence in … [Read more...]
Influencer marketing insider scoop
This past week I’ve been wearing dual hats as marketing expert as well as travel blogger and writer while at conference and speaking events back in New York state and Ontario, as part of the official industry launch of my new travel blog, www.CarryOnQueen.com. TBEX (North America’s Travel Blogger Expo) in Finger Lakes, NY was my first full on emersion into the world of … [Read more...]
Why 280 characters will sink Twitter + 3 lessons from this to apply to your business
280 characters will sink Twitter. That’s 140 more then they have now, but it’s not the doubling of characters allowed that will sink them, it’s the straying from their unique selling proposition that will. At its core, Twitter forced brevity. And in forcing brevity, Twitter ensured that all messages pushed out COULD be seen by all who followed. “Could” is the operative … [Read more...]
Customer relationship management in the age of social
Social media has upped the game of customer relationship management. Gone are the days when you would write a complaint letter and wait for a reply, or leave a frustrated message on an answering service, often to be forgotten or ignored. Those complaints were one to one. Today’s complaints are quite apt to reach one to millions. Social media and smart phones have put … [Read more...]
