On April 21st Google brought into play potentially sweeping changes that could affect your business, and search engine optimization in particular. The most notable change is the plan to favourably rank sites that are mobile responsive. This is huge folks. We have seen over the last couple year's steady growth in the use of mobile devices such as smart phones and tablets. … [Read more...]
Look out Google – here comes Apple! Again.
There has been a lot of excitement over the iPhone 5 recently. Frankly, the dark horse story is not the phone, but a feature that has been built in that replaces Google Maps. What Apple has done in launching Apple Maps with the latest iOS6 running on the iPhone 5 is an astute, intelligent and pre-emptive move. Not withstanding the fact that Apple Maps have had some wrinkles … [Read more...]
Remote control banner ads? Clever innovation in experiential product marketing!
Japanese toy manufacturer Beacon came up with a very creative interactive banner campaign for their toy AR.Drone. While I’m usually reluctant to welcome the possibility of yet another remote control device in the hands of a male member of my household, this is very intriguing from a marketing perspective! The AR.Drone is a helicopter that allows owners to use their … [Read more...]
Are you willing to bet against Google?
The cover of Fast Company magazine recently caught my eye. A photo of Larry Page, CEO of Google, was plastered on the front, with the heading, “Look out Apple, Facebook & Amazon – Why Google will win.” The cover was a plug for an article inside called “The Great Tech War of 2012. (http://www.fastcompany.com/magazine/160/tech-wars-2012-amazon-apple-google-facebook) I … [Read more...]
The 35-divide
In 1964 a student at the University of California Berkeley named Jack Weinberg coined the immortal phrase, "Don't trust anyone over 30." When he invoked that sentiment in 1964, Mr. Weinberg was a civil rights activist frustrated by bureaucratic inaction. Yet today, curiously that line still exists, in particular with respect to technology. I call it the 35-divide. My company … [Read more...]
