Let's be honest here. The best way to save time on social media is to stop doing half of the things we're currently doing there. Maybe more. This post isn't about being more efficient or learning to multi task. It's about giving yourself permission to stop doing a lot of it. We need to assess effort versus rewards. While it may be odd to hear this advice from someone in … [Read more...]
The Social Media platform extraction phase
"We have officially entered the EXTRACTION phase for social media", according to Michael Stelzner, from Social Media Examiner. It's yet to be seen if this phase of social media platforms will sunset as they parallel the oil and gas industry - driven by profits while extracting riches from users, but it's a curious visual for what's happening. Social Media Marketing World is … [Read more...]
NFTs, crypto, blockchain & the metaverse: what marketers need to know
Several people have asked about my involvement in crypto currencies and NFTs. Some have questioned my sanity, without saying it outright. Others are curious, but evidently mystified by the space. And some frankly don’t care. Their eyes glaze over, so I’ve quickly recognized the visual signs requiring a topic change. The truth is, I’m involved because the only way to truly … [Read more...]
Where is the Metaverse leading us?
By now you’ve likely heard that Facebook is re-branding as Meta. The news travelled pretty fast when announced through the media on October 28. Or at least the parent company Facebook is being rebranded. The individual brands the company owns such as Facebook, Instagram, Messenger and WhatsApp will still maintain their individual identity apparently. Think Google and Alphabet … [Read more...]
How to Use Clubhouse for Market Research
There’s been a lot of hype around audio apps recently, and Clubhouse specifically. This week I want to look at the opportunities that Audio Apps present for consumer and market research. I wrote extensively about Clubhouse in this post “How Does Clubhouse Work?” if you want to get up to speed on what it’s all about. You can also check out this Youtube video if you prefer to … [Read more...]
