If I left you scratching your head at “demetrication” you’re likely not alone. The word has been around since researcher Ben Grosser first rigged up a work around to eliminate “vanity metrics” such as likes, shares and follower counts on social media platforms back in 2012. Back then, in the heady days of platform growth, and long before concerns over foreign influence in … [Read more...]
Is it time for influencer marketing to mature?
I was in Montana at TBEX, a travel writers conference last week. But I was wearing two cowboy hats while there – both marketing expert at www.fiveminutemarketing.com and travel journalist/blogger at www.carryonqueen.com. My eyes are wide open learning about the travel industry, but I couldn't help frame it all from where I’ve always made my living the last 20 + … [Read more...]
Advertising in 2019? Start with the customer experience
I attended the BCAMA (BC Chapter of the American Marketing Association) Marketing Trends breakfast panel discussion last week in Vancouver. While there were many relevant trends for 2019 shared, what came through loud and clear is this: the consumer now rules. Our traditional approach to marketing and advertising is being tossed on its ear. Agencies are adjusting, and … [Read more...]
6 Tips for publishing articles on LinkedIn
In my experience, LinkedIn is often underutilized by many people beyond just having a personal profile or company page. Participating in groups and sharing thought leader content in update posts represents a huge positioning opportunity, which can lead to sales if relationships are nurtured well. But publishing articles as native content directly on platform can take it up a … [Read more...]
Nurture the niche and let them talk
Do you remember the tin can walkie-talkie? Where you connected two empty tins with a string and spoke into them, allowing the string to magically transmit the message? Admittedly the tin can walkie-talkie, or tin can telephone as some people may remember it, is pretty LOW-TECH compared to the cell phones we have these days. But it tapped the attraction of a fundamental human … [Read more...]
