As the content media landscape gets more and more crowded, social sharing alone, (sharing content links through social media) won’t push content enough to generate business value for many companies. Relying on social media only for sharing turns it into a numbers game. A lot of people have to be exposed to the content initially, which is harder to get without paying to show up. … [Read more...]
Celebrating 10 years of blogging!
Today, November 14 marks an anniversary for me. It was exactly 10 years ago on November 14, 2008 that I published my first blog post here on fiveminutemarketing.com. Little did I know as I pressed “publish” that day, that it would lead to 10 years of mostly weekly contributions as a thought leader, which has also led to publishing two books and far too many client projects to … [Read more...]
The Age of the Individual
I had an interesting conversation with my son recently about online video. He’s a skater and works with a film crew that creates content for the skateboard company and a wheel manufacturer in the US who sponsor his competitive international travel. Specifically, I was questioning why he was not uploading a particular clip to Youtube, rather choosing to host it on the companies … [Read more...]
Influencer marketing versus journalist influence
A journalist’s aim is to find the truth and tell the story. An influencer’s aim is to advocate for a brand and tell the story. While an influencer can be a journalist on their own platforms, there is still a monetary exchange at the heart of the relationship with a brand which is fundamentally different then the traditional role of journalism as editorial, at arms length … [Read more...]
10 attributes of a social media influencer
Last week I shared some insights about influencer marketing, with examples on how it works in the travel industry, based on my experience at #TBEX in New York state recently. I’ve got part 2 of those thoughts for you this week. Influencers can range from celebrity status with huge broadcast reach of millions, to micro influencers, those with 20,000 – 100,000 followers on … [Read more...]
