We live in a world fueled by instant gratification. So when someone suggests you be patient and play the long game, it might require some convincing. This post makes the case for playing the long game in your approach to organic reach on social media - with two specific platforms: YouTube & LinkedIn. Picking your platform When considering the best social media platform … [Read more...]
Facebook, Instagram and TikTok are not social media platforms
Facebook, Instagram and TikTok are no longer social media platforms. Yes, it’s true. TikTok never was, and both Instagram and Facebook have followed their path in a quest for growth. Which begs the question, how are you defining social media Mary? Connecting friends & family Social media, when it first began in the mid 2000’s was indeed social. It was about connecting … [Read more...]
How to save time on social media: applying the Pareto Principle & Parkinson’s Law
Let's be honest here. The best way to save time on social media is to stop doing half of the things we're currently doing there. Maybe more. This post isn't about being more efficient or learning to multi task. It's about giving yourself permission to stop doing a lot of it. We need to assess effort versus rewards. While it may be odd to hear this advice from someone in … [Read more...]
The Social Media platform extraction phase
"We have officially entered the EXTRACTION phase for social media", according to Michael Stelzner, from Social Media Examiner. It's yet to be seen if this phase of social media platforms will sunset as they parallel the oil and gas industry - driven by profits while extracting riches from users, but it's a curious visual for what's happening. Social Media Marketing World is … [Read more...]
NFTs, crypto, blockchain & the metaverse: what marketers need to know
Several people have asked about my involvement in crypto currencies and NFTs. Some have questioned my sanity, without saying it outright. Others are curious, but evidently mystified by the space. And some frankly don’t care. Their eyes glaze over, so I’ve quickly recognized the visual signs requiring a topic change. The truth is, I’m involved because the only way to truly … [Read more...]
