I teach a media course at one of our local universities. Recently I brought some newspapers in to my class for the students to look at. My father was a “newspaper historian” and had saved papers from noteworthy events over time such the Halifax Chronicle the day WW11 ended, and the Toronto Star marking man’s first walk on the moon and Paul Henderson’s goal I watched with … [Read more...]
Archives for 2009
Causing social change by making it fun
Check out this #1 viewed Youtube video for the week ending Oct 30, 2009 with 2.5 million views. volkswagon_funtheory1 It's a great viral campaign sponsored by Volkswagon, Sweden. The video leads viewers to the website: www.thefuntheory.com where you can learn about a contest they are sponsoring to get people to submit ideas on how to cause social change by … [Read more...]
Internet ad spending out paces TV
Internet ad spending in the UK out paced TV ad spending for the first time ever in history. While TV ad spending commanded 22%, the internet took up 24% of advertising expenditures. While some were quick to write the obituary for traditional media, the UK market is a bit of an anomaly with its restricted advertising on the BBC and an abundance of broadband penetration. However, … [Read more...]
An enlightened use of social and traditional media
Seems the Vancouver Sun is seeking enlightenment on many fronts with their latest cross-promotional effort involving the Dalai Lama, Twitter, Facebook, CKNW radio, print advertising and guerilla based publicity. In the face of dwindling readership, it is this type of effort that signals a truly enlightened approach to media choices: use the best tool in your kit to get noticed, … [Read more...]
The rise of the RENEGADE and the EVERYMAN
Meet the renegade and the everyman. The renegade is a challenger. He does things differently. Frequently seen as the underdog initially, he can often grow to become quite powerful. Never one to shy away from a dust-up, he is at his best when matched with a challenger, knowing he has identified an underserved populist niche. The everyman is synonymous with the common masses. … [Read more...]