SEO as we knew it has changed forever There’s a revolution happening in search right now. The way people are searching for information online has fundamentally changed. And it’s not just the impact of using AI tools like ChatGPT or Claude for search. It’s also AI being configured within search on Google. We’re witnessing a shift from traditional “search engines” to “answer … [Read more...]
Leveraging IRL: Why brands are taking it offline
Some time traveling history Remember back in May 2020, when the world shut down, and much of life shifted to online? Education went online. Work meetings were on Zoom. Conferences shifted to online platforms. Zoom was gloriously efficient for work meetings – tell me that I’m not the only one who enjoyed preparing lunch with my camera off and mic muted while someone rattled on … [Read more...]
Humans and AI: the new marketing paradox
Craving human connection AI is automating, personalizing, and predicting at unprecedented scale. It’s being used to research, create and iterate. Marketing outreach, sales nurturing and customer experience touch points are being automated for efficiencies. But here's the paradox: the more brands lean on AI, the more consumers crave what AI can't deliver – human … [Read more...]
When Google’s AI becomes your travel agent
That headline is unlikely to make me popular with my travel advisor friends. Think of it as a combo of click bait and trending truth. But it’s undeniable that AI is changing the way we research AND book travel. I wrote a couple weeks ago about how ChatGPT recently partnered with Expedia and Booking.com to allow direct purchase through the platform. In a separate post, … [Read more...]
How AI is shaping your brand perception
AI agents and their impact on search AI agents are emerging alongside traditional search engines as the starting point of discovery. The way they perceive and present your brand shapes customer perception, trust and buying decisions. Do you know what ChatGPT, Claude, Perplexity or Gemini are say about your brand? AI large language models don’t know your brand the way people … [Read more...]
