Facebook, Instagram and TikTok are no longer social media platforms. Yes, it’s true. TikTok never was, and both Instagram and Facebook have followed their path in a quest for growth. Which begs the question, how are you defining social media Mary? Connecting friends & family Social media, when it first began in the mid 2000’s was indeed social. It was about connecting … [Read more...]
The Social Media platform extraction phase
"We have officially entered the EXTRACTION phase for social media", according to Michael Stelzner, from Social Media Examiner. It's yet to be seen if this phase of social media platforms will sunset as they parallel the oil and gas industry - driven by profits while extracting riches from users, but it's a curious visual for what's happening. Social Media Marketing World is … [Read more...]
Where is the Metaverse leading us?
By now you’ve likely heard that Facebook is re-branding as Meta. The news travelled pretty fast when announced through the media on October 28. Or at least the parent company Facebook is being rebranded. The individual brands the company owns such as Facebook, Instagram, Messenger and WhatsApp will still maintain their individual identity apparently. Think Google and Alphabet … [Read more...]
How to Use Clubhouse for Market Research
There’s been a lot of hype around audio apps recently, and Clubhouse specifically. This week I want to look at the opportunities that Audio Apps present for consumer and market research. I wrote extensively about Clubhouse in this post “How Does Clubhouse Work?” if you want to get up to speed on what it’s all about. You can also check out this Youtube video if you prefer to … [Read more...]
Two RANTS and a RAVE
LinkedIn sales pitches While I’m really loving LinkedIn and the opportunities it is offering these days, I’m also increasingly getting frustrated with people using it poorly. How about you? I’ve been known to be a bit of a “LinkedIn snob”, meaning I generally only connect with people I’ve actually met and know, or who share a common connection that I respect. Occasionally I … [Read more...]
