Fire and Ice symbolize temperature extremes, and in the case of heat, what’s “hot” has come to represent what is on trend, and what is not. So here is your 2025 list of TEN big trends in marketing. The HOT/NOT list! Trend #1 HOT: Building relationships NOT: Building audiences For years social media has been all about building an audience. How many followers do you have? … [Read more...]
Five Travel Trends for 2025 plus three societal trends driving them
This week I’m looking at Five Travel Trends for 2025, and how elements of those trends have percolated up from larger society shifts today. That spill-over has implications across many product and service categories for marketers. But first up, the five travel trends... 5 Travel Trends for 2025 1. SKI Trips. Where SKI stands for “Spend Kids Inheritance” And you thought … [Read more...]
Newsletter marketing tips in the AI era
Aren't newsletters so 2020? Or 2010 even? No they’re not. Not by a long shot. As it becomes more and more challenging to navigate changing social media algorithms and keep up with content creation tasks there, newsletters have made a resurgence as a communications medium. But I would also argue that there is broader recognition of the ongoing benefit of having a 1:1 … [Read more...]
Online social signaling versus offline social sharing
As many of you know, I had an amazing experience attending the Uprising, a marketing retreat for industry thought leaders, hosted by Mark Schaefer. For 2.5 days 30 of us from across the US, Canada and around the world, gathered at RT Lodge in Maryville, Tennessee to talk marketing and trends in an immersive social experience. One of my favorite segments and subsequent … [Read more...]
What happens when online content becomes more mirror than window?
It’s been a week since returning from the Uprising in Tennessee – a retreat at the RT Lodge in Maryville, hosted by Mark Schaefer. Gathering some of the most brilliant minds in marketing from Canada, the US and abroad, it was an immersive experience of thought leadership, discussion and social interaction. I’ve been ruminating on a statement that stuck with me during one … [Read more...]
