This last week of dealing with Covid-19 has seen a decided shift in thinking towards at least planning for what to do in slowly opening up our economy. While government response has varied globally, and also regionally with local conditions, there seems to be some acceptance of the necessary trade off needed to minimize both economic damage and serious health threat. We’re … [Read more...]
Marketing pyramid power during Covid-19
I am currently teaching a university marketing communications course online. I first created the course well over 10 years ago for them, but had only taught it as recently as 6 years ago. Revising the content, and then turning it into a completely online offering was certainly more than I bargained for when first accepting the contract pre-Covid days, but the process of making … [Read more...]
Lessons from entrepreneur leaders at Small Business BC 2020 Awards
On Friday February 21, 2020 Small Business BC hosted their annual awards at the Vancouver Trade and Convention Centre. The event is a bit like the Academy Awards for Small Business in my province. Held at a stunning downtown venue framed by city lights and a harbor/mountain view backdrop, there were over 500 business leaders in attendance from all across the province. Many … [Read more...]
Social Media Platforms of Opportunity in 2020
Although major social media channels dominate various segments (Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest, Snapchat), the landscape is constantly shifting. New platforms emerge, some grow, some shrink, and others add features which change competitive dynamics. But even as "pay to play" becomes more dominant, there are still platforms of opportunity in 2020. In … [Read more...]
AI will have huge impact on marketing in 2020
Let’s face it, AI is a confusing space with lots of buzzwords. AI stands for “artificial intelligence”. At the heart of it, AI uses machine learning to make predictions about future outcomes based on historical data. Machine learning gets smarter as new data becomes available. It’s why Google can re-route you due to traffic or construction, with the objective to getting to a … [Read more...]
