Although major social media channels dominate various segments (Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest, Snapchat), the landscape is constantly shifting. New platforms emerge, some grow, some shrink, and others add features which change competitive dynamics. But even as "pay to play" becomes more dominant, there are still platforms of opportunity in 2020. In … [Read more...]
Influencer Marketing Strategies for 2020
This week's content is the first in a series of "deep dives" into strategies and tactics for 5 Marketing Trends to keep an eye on in 2020, which I posted about last week. If you happened to have missed it, check the link for the post and video. Trend #1 looked at how influencer marketing would continue to grow at an accelerated rate in 2020, but also mature in how it is managed … [Read more...]
Fans, followers & true friends
Mark Shaefer, the author of Marketing Rebellion, sent an email to me about “losing a friend to cancer” recently. I haven’t been able to shake it all day. Of course losing someone to cancer is tragic, but it was his observation about the fact that she died essentially alone, with only a volunteer from “No One Dies Alone” at her side, absent of family and friends, despite being … [Read more...]
7 Trends to keep an eye on in 2019
I thought I would share out some more interesting insights from attending "The Gathering" in Banff a couple weeks ago, a marketing conference about "cult brands." Contrary to the twisted religious connotations that come to mind with the word cult, used in this sense, cult brands are those with so much loyalty, that their customers literally make up much of their marketing … [Read more...]
Marketing Rebellion: A review of Mark Schaefer’s new book
Customers are your new marketing department. That's the upshot of this newly released 290 page book. The thought of more then 66% of your marketing communications being outside of your control will be too unnerving for many. But for those leaders that know intuitively that there's a shift happening that we need to get hold of, read on. This one's for you. I just finished … [Read more...]
