This past week Facebook had a terrible, horrible, no good, very bad day. Actually, they had 7 of them – in a row. For those of you familiar with the children’s book about Alexander’s bad day, I think it’s safe to say that Mark Zuckerberg would have been happy if the worst thing he had done was an accidental phone call to Australia. A damaging New York Times investigative piece … [Read more...]
5 Tips for earning media quotes
First I got a call, then a text during a meeting. Recognizing it was a reporter, and seeing the timeliness of the request, I excused myself at the next break, replied initially, became informed, and then articulated an opinion in order to respond to the reporter’s questions. They were writing an article on celebrity endorsements, particularly featuring men, in the age of the … [Read more...]
LinkedIn native video VS Facebook live video
This week I’m sharing with you the results of a little video experiment I’ve been doing. I have written recently about using video to be more human at scale, and how video was being favored in social media algorithms. Over the last five weeks I have been doing a Facebook live video on Friday’s to tell about the content that would be coming out in the weekend newsletter. The … [Read more...]
Targets and tribes
As many of you know, I advocate regular content creation as a way to boost SEO online, be seen as valuable to your target audience, and remain visible for when they seek solutions. I had an interesting question raised at a recent presentation about creating content for the masses and content for your tribe, and specifically what to use for each audience, and what to keep free … [Read more...]
How media amplifies a message: H&Ms Coolest Monkey PR fiasco
This week H&M learned that racism and marketing don’t go well together. Fueled by the ever-increasing views that only the combination of traditional and online media along with amplification of social media could provide, the brand has become mired in a slew of bad publicity. Earlier this week, H&M was forced to apologize and order a mass withdrawal of stock after … [Read more...]
