Through consulting work and speaking to individual travel agents, their host agencies, and travel associations, I have seen my share of social media mistakes travel agents make. While thankfully most agents are not guilty of the entire list, there are many businesses that could benefit from avoiding the recurring patterns I have seen emerge. Here are the top 10 social media … [Read more...]
How to save time on social media: applying the Pareto Principle & Parkinson’s Law
Let's be honest here. The best way to save time on social media is to stop doing half of the things we're currently doing there. Maybe more. This post isn't about being more efficient or learning to multi task. It's about giving yourself permission to stop doing a lot of it. We need to assess effort versus rewards. While it may be odd to hear this advice from someone in … [Read more...]
NFTs, crypto, blockchain & the metaverse: what marketers need to know
Several people have asked about my involvement in crypto currencies and NFTs. Some have questioned my sanity, without saying it outright. Others are curious, but evidently mystified by the space. And some frankly don’t care. Their eyes glaze over, so I’ve quickly recognized the visual signs requiring a topic change. The truth is, I’m involved because the only way to truly … [Read more...]
Five Marketing Megatrends for 2022
These days it feels difficult to plan for much more than the day after tomorrow. My usual enthusiasm for annual planning has waned, and in its place, a lacklustre resolve to remain flexible - hopeful for opportunity, but also prepared for disappointment. On good days, I call it “living the moment.” Yet, amidst this collective languishing in the day to day present, there are … [Read more...]
Where is the Metaverse leading us?
By now you’ve likely heard that Facebook is re-branding as Meta. The news travelled pretty fast when announced through the media on October 28. Or at least the parent company Facebook is being rebranded. The individual brands the company owns such as Facebook, Instagram, Messenger and WhatsApp will still maintain their individual identity apparently. Think Google and Alphabet … [Read more...]
