This week I’ve been doing a round-up of studies about consumer behaviour during the pandemic. I’ve been digging into the McKinsey Report, Ernst and Young data, my own primary research, as well as reading papers and e-books by several respected thought leaders in the area. I’ve outlined a summary below. And just a heads up – they are valuable in terms of recognizing the threats … [Read more...]
Change or be changed: How substitutes and hybrids are altering consumer markets
The last 12-14 weeks since the pandemic began has brought about a tremendous period of change. We've changed where, how and when we work. Commuter, transit and driving patterns have been impacted. How and where we learn has shifted. Dining out and dining in has changed. Our entertainment options have been impacted, as have grocery shopping patterns and overall consumption. And … [Read more...]
Five Market Changes to Address When Planning for Post Pandemic
This last week of dealing with Covid-19 has seen a decided shift in thinking towards at least planning for what to do in slowly opening up our economy. While government response has varied globally, and also regionally with local conditions, there seems to be some acceptance of the necessary trade off needed to minimize both economic damage and serious health threat. We’re … [Read more...]
Marketing pyramid power during Covid-19
I am currently teaching a university marketing communications course online. I first created the course well over 10 years ago for them, but had only taught it as recently as 6 years ago. Revising the content, and then turning it into a completely online offering was certainly more than I bargained for when first accepting the contract pre-Covid days, but the process of making … [Read more...]
Response, recovery & renewal: a three stage approach to marketing in a pandemic
I’ve been working on two different marketing strategy plans for clients this week. Both projects were well under way for completion when the Covid-19 crisis hit. Like many businesses, we were caught initially flat foot at the speed of change, and have had to make major adjustments. In once case, I essentially started over, and in the other we modified the initial plan and then … [Read more...]
