I don’t live in Surrey. I’m from the North Shore. So what I have to say about the “Surrey, not sorry” tourism campaign, now paused after community push back, may not land well with residents there. I liked it. The “Surrey, not sorry” campaign unapologetically challenged old assumptions about the city, illustrating Surrey’s beautiful ocean front south shore, its densely … [Read more...]
How AI is shaping your brand perception
AI agents and their impact on search AI agents are emerging alongside traditional search engines as the starting point of discovery. The way they perceive and present your brand shapes customer perception, trust and buying decisions. Do you know what ChatGPT, Claude, Perplexity or Gemini are say about your brand? AI large language models don’t know your brand the way people … [Read more...]
NFTs, crypto, blockchain & the metaverse: what marketers need to know
Several people have asked about my involvement in crypto currencies and NFTs. Some have questioned my sanity, without saying it outright. Others are curious, but evidently mystified by the space. And some frankly don’t care. Their eyes glaze over, so I’ve quickly recognized the visual signs requiring a topic change. The truth is, I’m involved because the only way to truly … [Read more...]
Where is the Metaverse leading us?
By now you’ve likely heard that Facebook is re-branding as Meta. The news travelled pretty fast when announced through the media on October 28. Or at least the parent company Facebook is being rebranded. The individual brands the company owns such as Facebook, Instagram, Messenger and WhatsApp will still maintain their individual identity apparently. Think Google and Alphabet … [Read more...]
Response, recovery & renewal: a three stage approach to marketing in a pandemic
I’ve been working on two different marketing strategy plans for clients this week. Both projects were well under way for completion when the Covid-19 crisis hit. Like many businesses, we were caught initially flat foot at the speed of change, and have had to make major adjustments. In once case, I essentially started over, and in the other we modified the initial plan and then … [Read more...]
