Welcome to Five-Minute Marketing, a blogging project I started in 2008 with a passion for marketing and a desire to share learning with others. Over the years and weekly posts, I’ve built up quite a bit of content, and a loyal group of followers – both for the blog and my e-newsletter, Five-Minute Marketing Tips. The e-newsletter goes out every Sunday morning with entertaining and easy to read ideas for the time-starved business leader. (If you haven’t already signed up, hit this link and we’ll get you all set up. It will only take about 5 seconds!)
Thanks for taking a look around the site. Here’s my bio and a little more background. Link HERE for an overview of speaking topics.
Mary Charleson, MBA, CSP, marketing educator, speaker, author & strategist
CSP business keynote speaker Mary Charleson delivers marketing and social media strategy insight to associations, corporate audiences, entrepreneur groups, and the education sector with actions to get attendees achieving better results. Her unique combined experience as both a marketing strategist and a travel content creator make her an excellent choice for a marketing focused keynote to a travel industry audience.
With marketing, social media and digital trends always custom applied for the client or industry, she delivers inspiring stories and examples, backed with proven methods, so audiences walk away with actionable take-home value.
Her “Top 10 marketing and consumer trends for 2023” keynote is revised annually. It features research on why the trend is happening, and what actions attendees should take. There is an opportunity for industry examples to be customized specifically for client needs. Her “Social Media Content Marketing for the Travel Industry” is particularly popular with travel-based clients due to its highly customized examples and niche industry insights. The “Think Like a Media Mogul” keynote helps people understand the importance of leveraging owned, rented, earned, embedded and paid media to represent their brand in a unified manner, while maximizing exposure. Her “Customer service as marketing” presentation addresses how customers now control the digital narrative, but we control their experience – a critical piece of marketing as we emerge from the pandemic. And Mary’s “Five-Minute Marketing Tips & takeaways for the time-starved” addresses marketing challenges the client or industry is facing, with selected storytelling vignettes, offering actionable time saving strategies based on the latest trends.
Mary’s programs center around trends, insight and actions, so people walk away with usable strategies that they can implement immediately. Her presentations have been a great fit for conferences, annual general meetings, Franchisee events, association gatherings, university faculty/admin sessions, and sales team events.
Mary is the perfect fit if you want to:
- Be inspired and entertained while learning about marketing
- Receive actionable marketing advice catered to your industry
Mary is the author of two books, Word of Mouth Mouse & Mobile and Five-Minute Marketing. She is a member of the Canadian Association of Professional Speakers and the Global Speakers Federation. Mary is one of fewer than 12% of speakers globally who hold the designation of CSP (Certified Speaking Professional), the international measure of excellence for professional competence and proven experience.
Her career spans over 25 years in media, advertising and education. She has been a popular marketing instructor at City University of Seattle, NYIT (New York Institute of Technology), Capilano University, Acsenda School of Management, and guest lecturer at UBC Sauder School of Business. Mary has worked with hundreds of business and organizations to improve their marketing efforts through consulting and speaking. A contributor to Business in Vancouver since 2002 and a monthly marketing columnist for the Huffington Post, her work has also been published in the Globe & Mail, the Toronto Star, the Vancouver Sun, Marketing Magazine, Strategy, Zoomer, Cottage and Outside magazine. She is frequent guest on CBC TV news offering her opinion on marketing and business trends.
In 2018 Mary launched a new business venture called CarryOnQueen.com, a site focused on travel content creation. (She hasn’t checked a bag in 20 years!) An extension of her passion for writing and travel, she enthusiastically accepts speaking engagements from the travel sector – advising travel businesses, associations and content creators about best practices in marketing and media.
Mary is a graduate of the University of Waterloo, and City University of Seattle where she did her MBA in marketing.
What you can expect:
- Prompt attention – You’ll speak directly with Mary. Phone calls returned. Deadlines met
- Custom presentation – Highly customized content that fits your industry
- Low maintenance – No hand-holding required. Comes prepared and arrives early
- Deva free zone – Mary is about as down to earth as they come
Your event experience:
Pre-event
- Client call to inform the customization of content based on your needs, audience profile
- Willing to produce a customized video to include in your emails or embed in your registration page, which can significantly increase registrations
- Provide a newsletter or blog content article for you to use in promoting the event
During the event
- Arrives early to be able to incorporate customization from the event
- Willing to participate in networking and socializing with attendees. Plus she’s fun!
After the event
- Willing to pre-record content delivery in a virtual format, to be made available to attendees for a limited time via a private YouTube link after the event. This can help reinforce the message, or be shared with those unable to attend the session live
Mary travels from Vancouver, BC Canada
