I’ve been working on two different marketing strategy plans for clients this week. Both projects were well under way for completion when the Covid-19 crisis hit. Like many businesses, we were caught initially flat foot at the speed of change, and have had to make major adjustments. In once case, I essentially started over, and in the other we modified the initial plan and then … [Read more...]
Being nimble: marketing relevance during Covid-19
Many businesses have been slow to adjust their marketing to the new economic and social reality that the Covid-19 global pandemic has placed us in. While some still have scheduled content going out that was relevant two weeks ago, but is now hopelessly out of context, others have been caught flat footed, trying to continue what they were doing in hopes it will work with a … [Read more...]
5 Marketing Trends for 2020 – plus a wild card
Each year we see incremental shifts, that taken collectively can become seismic over a decade. In 2010 some people had smart phones, but many were using flip phones. Youtube and Facebook existed, but they were primarily desktop based, and APPS were yet to become widespread. With 2020 marking a new decade, it seems hard to imagine what the next 10 years might look like for … [Read more...]
The Peloton bike #adfail plus the Aviation Gin #fastvertising response
Peloton had a bad week The internet world has not been kind to the Peloton exercise bike this past week. Social media mockery of an ad intended to drive Christmas sales, resulted in their stock price dropping 10%. Peloton is a high-end exercise bike that streams indoor cycling classes to your home by live on demand viewing. Priced at close to $3,000 Canadian, it is aimed … [Read more...]
5 Ways to prepare for the “demetrication” of social media when working with influencers
If I left you scratching your head at “demetrication” you’re likely not alone. The word has been around since researcher Ben Grosser first rigged up a work around to eliminate “vanity metrics” such as likes, shares and follower counts on social media platforms back in 2012. Back then, in the heady days of platform growth, and long before concerns over foreign influence in … [Read more...]
