Aren't newsletters so 2020? Or 2010 even? No they’re not. Not by a long shot. As it becomes more and more challenging to navigate changing social media algorithms and keep up with content creation tasks there, newsletters have made a resurgence as a communications medium. But I would also argue that there is broader recognition of the ongoing benefit of having a 1:1 … [Read more...]
Storytelling, connection and creating an experience: a word of mouth winery tale
Last weekend I went on a road trip with my 23 year old daughter. Sponsored by Roadsurfer, we ventured in our decked out Sprinter RV van to Lillooet, BC to tour wineries for a Vancouver Sun travel feature article. It was there where we met Eckhard Zeidler, the proprietor at Cliff and Gorge Winery, master storyteller and experience creator who knows how to market his business … [Read more...]
Online social signaling versus offline social sharing
As many of you know, I had an amazing experience attending the Uprising, a marketing retreat for industry thought leaders, hosted by Mark Schaefer. For 2.5 days 30 of us from across the US, Canada and around the world, gathered at RT Lodge in Maryville, Tennessee to talk marketing and trends in an immersive social experience. One of my favorite segments and subsequent … [Read more...]
From unsettled to connected: reflections on the Uprising, a retreat for marketing leaders 2024
I was traveling in Tennessee last week. What brought me there was an opportunity to be a guest at Mark Schaeffer’s event, The Uprising – a retreat for marketers, hosted at RT Lodge, Maryville, on the footsteps of the Smoky Mountains. Exploring Great Smoky Mountains National Park, the Appalachian Trail, visiting a travel podcast friend in Johnson City, and being immersed in the … [Read more...]
Marketing creativity & traveling light: the Japan Airlines story
I’m a huge fan of traveling with only a carry-on. But Japan Airlines recently took packing light to a whole new level! The Japan Airlines story The company introduced a service where they will rent you clothes at the destination, eliminating the need to pack a bag altogether. Prices range $28-48 to rent a wardrobe for two weeks. You select clothes by gender, size, season - … [Read more...]
