We live in a world fueled by instant gratification. So when someone suggests you be patient and play the long game, it might require some convincing. This post makes the case for playing the long game in your approach to organic reach on social media - with two specific platforms: YouTube & LinkedIn. Picking your platform When considering the best social media platform … [Read more...]
Five Marketing Megatrends for 2022
These days it feels difficult to plan for much more than the day after tomorrow. My usual enthusiasm for annual planning has waned, and in its place, a lacklustre resolve to remain flexible - hopeful for opportunity, but also prepared for disappointment. On good days, I call it “living the moment.” Yet, amidst this collective languishing in the day to day present, there are … [Read more...]
Customer Delight as Marketing
This week I’ve been preparing material for a couple upcoming workshops and client presentations this fall. I’ve been mixing it in with a healthy dose of cabin life admittedly, but it’s been fun to get ahead of a couple of projects that will be “coming in hot” once I return to Vancouver later this month. Two of them are about customer service as marketing, which I prefer to call … [Read more...]
SEO voice and mobile strategies for 2020
In 2020 more and more people are set to make friends with their voice activated personal assistants: Google, Siri and Alexa. Three big things will happen in SEO during 2020: voice search will overtake typed search (more than 50% by end of 2020), visual search will grow significantly, and the “Featured snippet box” at the top of search will mess with Google rankings – since the … [Read more...]
Influencer Marketing Strategies for 2020
This week's content is the first in a series of "deep dives" into strategies and tactics for 5 Marketing Trends to keep an eye on in 2020, which I posted about last week. If you happened to have missed it, check the link for the post and video. Trend #1 looked at how influencer marketing would continue to grow at an accelerated rate in 2020, but also mature in how it is managed … [Read more...]
