The last two weeks have been quite a shock, and will continue to challenge our ability to adapt for the foreseeable future. Amidst the chaos of the Covid-19 pandemic, and business models being completely upended, is the very human element – fear, livelihood, and health of family, friends and loved
Lessons from entrepreneur leaders at Small Business BC 2020 Awards
On Friday February 21, 2020 Small Business BC hosted their annual awards at the Vancouver Trade and Convention Centre. The event is a bit like the Academy Awards for Small Business in my province. Held at a stunning downtown venue framed by city lights and a harbor/mountain view backdrop, there were over 500
Trends
Social Media Platforms of Opportunity in 2020
Although major social media channels dominate various segments (Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest, Snapchat), the
AI will have huge impact on marketing in 2020
Let’s face it, AI is a confusing space with lots of buzzwords. AI stands for “artificial intelligence”. At the heart of it, AI uses machine
Branding
Being More Human in Our Marketing in 2020
Being more human in our marketing requires work and creativity. It also begs for time and patience to achieve results, and can be difficult to
SEO voice and mobile strategies for 2020
In 2020 more and more people are set to make friends with their voice activated personal assistants: Google, Siri and Alexa. Three big things
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Influencer Marketing Strategies for 2020
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Each year we see incremental shifts, that taken collectively can become seismic over a decade. In 2010 some people had smart phones, but many were using flip phones. Youtube and Facebook existed, but they were
Two RANTS and a RAVE
LinkedIn sales pitches While I’m really loving LinkedIn and the opportunities it is offering these days, I’m also increasingly getting frustrated with people using it poorly. How about you? I’ve been known to be a
The Peloton bike #adfail plus the Aviation Gin #fastvertising response
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