I was asked this week about the recent ramp up of social media content I was putting out on behalf of my other brand, a travel writing and content creation business, CarryOnQueen.com For those of you perhaps unfamiliar, COQ is a travel writing site aimed at fun-fit-females, many in their 50s pursuing
How to reach one million people through word of mouth
It’s human nature to want to tell stories. Ever since writing my second book, Word of Mouth Mouse & Mobile – how to get your story told in the age of digital, I’ve been fascinated by how stories spread, and in particular the power of having others share your message for you. Word of mouth is a very
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In an era where customers now control 2/3 of the messages about our brand or company – through reviews, word of mouth, customer created content
7 Trends to keep an eye on in 2019
I thought I would share out some more interesting insights from attending "The Gathering" in Banff a couple weeks ago, a marketing conference
Branding
5 Ways to prepare for the “demetrication” of social media when working with influencers
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Is it time for influencer marketing to mature?
I was in Montana at TBEX, a travel writers conference last week. But I was wearing two cowboy hats while there – both marketing expert at
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