There’s been a lot of hype around audio apps recently, and Clubhouse specifically. This week I want to look at the opportunities that Audio Apps present for consumer and market research. I wrote extensively about Clubhouse in this post “How Does Clubhouse Work?” if you want to get up to speed on what it’s
One year, big changes
This past Friday I hosted a one-year reunion of the Virtual Happy Hour group I started this time last year. We met weekly at 4pm on Fridays for 16 weeks during 2020. I dissolved the sessions in July because I thought they had served their initial purpose – to check in with a global group of folks on how they
Trends
How does Clubhouse Work?
I wasn’t initially quite sure what to make of all the hype around Clubhouse. Having been around social media for a while, I’ve seen new apps come
Digital Transformation
Digital transformation has been happening for some time, but it has been undeniably accelerated by Covid. Many businesses are worried because
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Reevaluating the Customer Journey in 2021
The customer journey impacts virtually every angle of your business, and it’s been disrupted in a major way by the pandemic. What, where, when,
10 Marketing Trends for 2021
As we all learned last year, predicting the future can be challenging, if not impossible. Every January I take a look at trends to be mindful of
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