This last week of dealing with Covid-19 has seen a decided shift in thinking towards at least planning for what to do in slowly opening up our economy. While government response has varied globally, and also regionally with local conditions, there seems to be some acceptance of the necessary trade off needed
Marketing pyramid power during Covid-19
I am currently teaching a university marketing communications course online. I first created the course well over 10 years ago for them, but had only taught it as recently as 6 years ago. Revising the content, and then turning it into a completely online offering was certainly more than I bargained for when
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Lessons from entrepreneur leaders at Small Business BC 2020 Awards
On Friday February 21, 2020 Small Business BC hosted their annual awards at the Vancouver Trade and Convention Centre. The event is a bit like
Social Media Platforms of Opportunity in 2020
Although major social media channels dominate various segments (Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest, Snapchat), the
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Response, recovery & renewal: a three stage approach to marketing in a pandemic
I’ve been working on two different marketing strategy plans for clients this week. Both projects were well under way for completion when the
Being nimble: marketing relevance during Covid-19
Many businesses have been slow to adjust their marketing to the new economic and social reality that the Covid-19 global pandemic has placed us
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The last two weeks have been quite a shock, and will continue to challenge our ability to adapt for the foreseeable future. Amidst the chaos of the Covid-19 pandemic, and business models being completely upended, is
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Being more human in our marketing requires work and creativity. It also begs for time and patience to achieve results, and can be difficult to scale. If that sounds like a step backwards, or counter intuitive to all
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Let’s face it, AI is a confusing space with lots of buzzwords. AI stands for “artificial intelligence”. At the heart of it, AI uses machine learning to make predictions about future outcomes based on historical
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In 2020 more and more people are set to make friends with their voice activated personal assistants: Google, Siri and Alexa. Three big things will happen in SEO during 2020: voice search will overtake typed search
