A journalist’s aim is to find the truth and tell the story. An influencer’s aim is to advocate for a brand and tell the story. While an influencer can be a journalist on their own platforms, there is still a monetary exchange at the heart of the relationship with a brand which is fundamentally different
10 attributes of a social media influencer
Last week I shared some insights about influencer marketing, with examples on how it works in the travel industry, based on my experience at #TBEX in New York state recently. I’ve got part 2 of those thoughts for you this week. Influencers can range from celebrity status with huge broadcast reach of
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Meet Rose the AI Chat Bot with personality
I’m always on the look out for tourism marketing examples, since I use them in presentations with clients in the travel industry. So when a
Read competitors plays on Facebook like an open book
This weeks post will be of particular interest to anyone with a Facebook Page in Canada, and especially those who boost content or place ads on
Branding
Influencer marketing insider scoop
This past week I’ve been wearing dual hats as marketing expert as well as travel blogger and writer while at conference and speaking events back
Influencers versus thought leaders
There is a fundamental difference between influence and “thought leadership.” I’ve been spending some time this week getting a better grip on the
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