I love tracking trends and changes in human behavior. It's where social science can meet business opportunity. This post looks at five consumer trends and five marketing trends for 2023. Under each trend, we examine the implications further through a couple questions: Why is this happening? & What does it
Facebook, Instagram and TikTok are not social media platforms
Facebook, Instagram and TikTok are no longer social media platforms. Yes, it’s true. TikTok never was, and both Instagram and Facebook have followed their path in a quest for growth. Which begs the question, how are you defining social media Mary? Connecting friends & family Social media, when it
Trends
Great content marketing just got more valuable with Google’s recent helpful content update
Good content marketing is free - and it just got even more valuable with the latest update by Google. Google started rolling out its helpful
The Social Media platform extraction phase
"We have officially entered the EXTRACTION phase for social media", according to Michael Stelzner, from Social Media Examiner. It's yet to be
Branding
10 Social Media Mistakes Travel Agents Make (and how to avoid them)
Through consulting work and speaking to individual travel agents, their host agencies, and travel associations, I have seen my share of social
How to save time on social media: applying the Pareto Principle & Parkinson’s Law
Let's be honest here. The best way to save time on social media is to stop doing half of the things we're currently doing there. Maybe more. This
You May Be Interested In
NFTs, crypto, blockchain & the metaverse: what marketers need to know
Several people have asked about my involvement in crypto currencies and NFTs. Some have questioned my sanity, without saying it outright. Others are curious, but evidently mystified by the space. And some frankly
Five Marketing Megatrends for 2022
These days it feels difficult to plan for much more than the day after tomorrow. My usual enthusiasm for annual planning has waned, and in its place, a lacklustre resolve to remain flexible - hopeful for
Where is the Metaverse leading us?
By now you’ve likely heard that Facebook is re-branding as Meta. The news travelled pretty fast when announced through the media on October 28. Or at least the parent company Facebook is being rebranded. The
How will audacity play out in consumer behavior post pandemic?
I love the intersection of sociology, business and history. Triangulating observations from all three can often lead to interesting insight. So, when a friend sent me a link to an Economist article, “The long
