If I left you scratching your head at “demetrication” you’re likely not alone. The word has been around since researcher Ben Grosser first rigged up a work around to eliminate “vanity metrics” such as likes, shares and follower counts on social media platforms back in 2012. Back then, in the heady days of
Is it time for influencer marketing to mature?
I was in Montana at TBEX, a travel writers conference last week. But I was wearing two cowboy hats while there – both marketing expert at www.fiveminutemarketing.com and travel journalist/blogger at www.carryonqueen.com. My eyes are wide open learning about the travel industry, but I couldn't help frame it
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In an era where customers now control 2/3 of the messages about our brand or company – through reviews, word of mouth, customer created content
7 Trends to keep an eye on in 2019
I thought I would share out some more interesting insights from attending "The Gathering" in Banff a couple weeks ago, a marketing conference
Branding
Fans, followers & true friends
Mark Shaefer, the author of Marketing Rebellion, sent an email to me about “losing a friend to cancer” recently. I haven’t been able to shake it
The power of marketing AFTER the sale
When I speak to businesses about their marketing strategy, most assume the conversation will focus primarily on customer acquisition, helping
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