This week's content is the first in a series of "deep dives" into strategies and tactics for 5 Marketing Trends to keep an eye on in 2020, which I posted about last week. If you happened to have missed it, check the link for the post and video. Trend #1 looked at how influencer marketing would continue to
5 Marketing Trends for 2020 – plus a wild card
Each year we see incremental shifts, that taken collectively can become seismic over a decade. In 2010 some people had smart phones, but many were using flip phones. Youtube and Facebook existed, but they were primarily desktop based, and APPS were yet to become widespread. With 2020 marking a new decade, it
Trends
How to reach one million people through word of mouth
It’s human nature to want to tell stories. Ever since writing my second book, Word of Mouth Mouse & Mobile – how to get your story told in
Opening doors to customer delight
In an era where customers now control 2/3 of the messages about our brand or company – through reviews, word of mouth, customer created content
Branding
Two RANTS and a RAVE
LinkedIn sales pitches While I’m really loving LinkedIn and the opportunities it is offering these days, I’m also increasingly getting
The Peloton bike #adfail plus the Aviation Gin #fastvertising response
Peloton had a bad week The internet world has not been kind to the Peloton exercise bike this past week. Social media mockery of an ad intended
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