As the content media landscape gets more and more crowded, social sharing alone, (sharing content links through social media) won’t push content enough to generate business value for many companies. Relying on social media only for sharing turns it into a numbers game. A lot of people have to be exposed to
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This past week Facebook had a terrible, horrible, no good, very bad day. Actually, they had 7 of them – in a row. For those of you familiar with the children’s book about Alexander’s bad day, I think it’s safe to say that Mark Zuckerberg would have been happy if the worst thing he had done was an accidental
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5 Reasons messenger APPS are the future in “the age of the individual”
Perhaps it is because I have been hyper focused on “the age of the individual” and one-on-one communication platform growth this past week, that
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I had an interesting conversation with my son recently about online video. He’s a skater and works with a film crew that creates content for the
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Celebrating 10 years of blogging!
Today, November 14 marks an anniversary for me. It was exactly 10 years ago on November 14, 2008 that I published my first blog post here on
Influencer marketing versus journalist influence
A journalist’s aim is to find the truth and tell the story. An influencer’s aim is to advocate for a brand and tell the story. While an
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