This week I’ve been preparing material for a couple upcoming workshops and client presentations about customer service as marketing. In an era where 2/3 of marketing is now in the hands of consumers - through reviews, word of mouth (both online and off), customer created content and social media, seeing
10 video tips for success: what NOT to do
This week we're looking at tips for video success based on what I’ve seen work out there, what I’ve observed myself with efforts so far, and an informal survey of what is shockingly bad - that stuff we want to avoid. So, like a car crash that we can’t glance away from, let’s cover the stuff that we DON’T
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7 Trends to keep an eye on in 2019
I thought I would share out some more interesting insights from attending "The Gathering" in Banff a couple weeks ago, a marketing conference
What makes cult brands special?
This past week I attended the Cult Gathering marketing conference in Banff, a meeting of CEOs and marketing directors from global cult brand
Branding
80% of content consumed online will be video by 2020 – are you ready for it?
I’ll freely admit I’m a WORD and WRITING person. That love is what has led to a weekly commitment to share weekly tips here on this blog since
Subscription membership disruption
This past week I shared an article out on my social channels from Forbes Magazine written by Shep Hyken, a friend of mine, about Burger King’s
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