When you belong, the community does your marketing for you. That’s the insight I want to consider in this post, and address the parallels to small town values, when applied to marketing. I grew up in a little town in Ontario called Sutton. It was the kind of place where everyone knows everyone else by
Opening doors to customer delight
In an era where customers now control 2/3 of the messages about our brand or company – through reviews, word of mouth, customer created content and social media, it is critical to view customer interaction and the opportunity to delight as a major part of marketing. This week I took a deep dive into this
Trends
7 Trends to keep an eye on in 2019
I thought I would share out some more interesting insights from attending "The Gathering" in Banff a couple weeks ago, a marketing conference
What makes cult brands special?
This past week I attended the Cult Gathering marketing conference in Banff, a meeting of CEOs and marketing directors from global cult brand
Branding
Customer service as marketing
This week I’ve been preparing material for a couple upcoming workshops and client presentations about customer service as marketing. In an era
10 video tips for success: what NOT to do
This week we're looking at tips for video success based on what I’ve seen work out there, what I’ve observed myself with efforts so far, and an
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