Let's face it, after over a year of Covid news and lifestyles interrupted, we're all anxious to get back to some sense of normal - whatever that may be going forward. We've weathered a massive storm, and frankly we need some sunshine and good news to raise our spirits. Those brighter days are certainly on the
How to Use Clubhouse for Market Research
There’s been a lot of hype around audio apps recently, and Clubhouse specifically. This week I want to look at the opportunities that Audio Apps present for consumer and market research. I wrote extensively about Clubhouse in this post “How Does Clubhouse Work?” if you want to get up to speed on what it’s
Trends
One year, big changes
This past Friday I hosted a one-year reunion of the Virtual Happy Hour group I started this time last year. We met weekly at 4pm on Fridays for
How does Clubhouse Work?
I wasn’t initially quite sure what to make of all the hype around Clubhouse. Having been around social media for a while, I’ve seen new apps come
Branding
Digital Transformation
Digital transformation has been happening for some time, but it has been undeniably accelerated by Covid. Many businesses are worried because
Reevaluating the Customer Journey in 2021
The customer journey impacts virtually every angle of your business, and it’s been disrupted in a major way by the pandemic. What, where, when,
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