This past week I shared an article out on my social channels from Forbes Magazine written by Shep Hyken, a friend of mine, about Burger King’s disruptive approach to selling coffee in the US through a monthly subscription. Essentially by signing up through their APP at $5/month auto billed, “members” are
How to generate content ideas quickly
This week I’m charting out content and stories to write up from my recent 4-week business/pleasure trip to Australia for both fiveminutemarketing.com and my travel writing site, carryonqueen.com. In the spirit of maximizing content angles, I thought I'd share with you a tool I use called the "content matrix"
Trends
7 Trends to keep an eye on in 2019
I thought I would share out some more interesting insights from attending "The Gathering" in Banff a couple weeks ago, a marketing conference
What makes cult brands special?
This past week I attended the Cult Gathering marketing conference in Banff, a meeting of CEOs and marketing directors from global cult brand
Branding
Disruptive approaches to location as word of mouth promotion
This week I’m sharing a simple insight about “place” (one of the marketing 4Ps) and how having a unique location can become a strong element of
Being more human
I've been travelling in Australia recently, logging some 1,400km on the rental car, making my way down the east coast from Noosa to Sydney after
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