The last 12-14 weeks since the pandemic began has brought about a tremendous period of change. We've changed where, how and when we work. Commuter, transit and driving patterns have been impacted. How and where we learn has shifted. Dining out and dining in has changed. Our entertainment options have been impacted, as have grocery shopping patterns and overall consumption. And … [Read more...]
Response, recovery & renewal: a three stage approach to marketing in a pandemic
I’ve been working on two different marketing strategy plans for clients this week. Both projects were well under way for completion when the Covid-19 crisis hit. Like many businesses, we were caught initially flat foot at the speed of change, and have had to make major adjustments. In once case, I essentially started over, and in the other we modified the initial plan and then … [Read more...]
Reframing relevance
The last two weeks have been quite a shock, and will continue to challenge our ability to adapt for the foreseeable future. Amidst the chaos of the Covid-19 pandemic, and business models being completely upended, is the very human element – fear, livelihood, and health of family, friends and loved ones. I’ve done a couple “virtual happy hours” these past weeks (a number of … [Read more...]
AI will have huge impact on marketing in 2020
Let’s face it, AI is a confusing space with lots of buzzwords. AI stands for “artificial intelligence”. At the heart of it, AI uses machine learning to make predictions about future outcomes based on historical data. Machine learning gets smarter as new data becomes available. It’s why Google can re-route you due to traffic or construction, with the objective to getting to a … [Read more...]
Influencer Marketing Strategies for 2020
This week's content is the first in a series of "deep dives" into strategies and tactics for 5 Marketing Trends to keep an eye on in 2020, which I posted about last week. If you happened to have missed it, check the link for the post and video. Trend #1 looked at how influencer marketing would continue to grow at an accelerated rate in 2020, but also mature in how it is managed … [Read more...]
