Fire and Ice symbolize temperature extremes, and in the case of heat, what’s “hot” has come to represent what is on trend, and what is not. So here is your 2025 list of TEN big trends in marketing. The HOT/NOT list! Trend #1 HOT: Building relationships NOT: Building audiences For years social media has been all about building an audience. How many followers do you have? … [Read more...]
Ethics & AI: considerations and tools for marketers
Discussions around artificial intelligence these days seem full of hyperbole. Often the outcome is to drive opinions into one of two directions. AI is evil. It will steal jobs, spread misinformation and leave us divided and destitute while we burn and float away. AI is a gift. Sent from the internet Gods, it will increase our productivity, creativity, and leave us sipping … [Read more...]
The Social Media platform extraction phase
"We have officially entered the EXTRACTION phase for social media", according to Michael Stelzner, from Social Media Examiner. It's yet to be seen if this phase of social media platforms will sunset as they parallel the oil and gas industry - driven by profits while extracting riches from users, but it's a curious visual for what's happening. Social Media Marketing World is … [Read more...]
Five Marketing Megatrends for 2022
These days it feels difficult to plan for much more than the day after tomorrow. My usual enthusiasm for annual planning has waned, and in its place, a lacklustre resolve to remain flexible - hopeful for opportunity, but also prepared for disappointment. On good days, I call it “living the moment.” Yet, amidst this collective languishing in the day to day present, there are … [Read more...]
How to Use Clubhouse for Market Research
There’s been a lot of hype around audio apps recently, and Clubhouse specifically. This week I want to look at the opportunities that Audio Apps present for consumer and market research. I wrote extensively about Clubhouse in this post “How Does Clubhouse Work?” if you want to get up to speed on what it’s all about. You can also check out this Youtube video if you prefer to … [Read more...]
