Good content marketing is free - and it just got even more valuable with the latest update by Google. Google started rolling out its helpful content update the week of August 22, 2022. This post gives you the skinny on what has changed, what you should do about it, and some early observations about impact. Spoiler alert - if you've been a fan of content marketing you're … [Read more...]
Google analytics data retention: how to guard against coming changes
May 25, 2018 is a date you might want to circle in your calendar. That's the day that GDPR (General Data Protection Regulation) comes into effect in the EU. Even if you are not in the EU, this will effect you if members of your list are. There has been much chatter in marketing circles about GDRP. If you are familiar and compliant with CASL (Canadian Anti Spam Legislation) in … [Read more...]
Driving your website with solid metrics and measurement
Back in the day I used to own a 1977 Monte Carlo. It was “light buckskin” and had been my Mom’s car, a pretty hot ride in its day. In fact it’s what I originally drove west with all my worldly possessions in tow, when I moved to Vancouver in 1987. An 8-cylinder gas-guzzler with swivel bucket seats, it went like the clappers, and was fueled as much on a hope and a prayer, as it … [Read more...]
Leverage your content like a MEDIA MOGUL
One of the presentations I am often asked to do is “Think Like a Media Mogul: How to manage multiple channels and create content that positions your brand." It seems to resonate with business owners and marketing managers who struggle with how to leverage smaller marketing budgets to get more visibility and clout. With special thanks to NYIT (New York Institute of … [Read more...]
Are you ready for mobile search friendly site rankings?
On April 21st Google brought into play potentially sweeping changes that could affect your business, and search engine optimization in particular. The most notable change is the plan to favourably rank sites that are mobile responsive. This is huge folks. We have seen over the last couple year's steady growth in the use of mobile devices such as smart phones and tablets. … [Read more...]
