Mark Shaefer, the author of Marketing Rebellion, sent an email to me about “losing a friend to cancer” recently. I haven’t been able to shake it all day. Of course losing someone to cancer is tragic, but it was his observation about the fact that she died essentially alone, with only a volunteer from “No One Dies Alone” at her side, absent of family and friends, despite being … [Read more...]
The power of marketing AFTER the sale
When I speak to businesses about their marketing strategy, most assume the conversation will focus primarily on customer acquisition, helping spread the word on what they offer, why they are different and ultimately how to best drive sales. So when I ask about what they currently do to market to their existing customers, I’m often met with a blank stare – which if articulated … [Read more...]
When you belong, the community does your marketing for you
When you belong, the community does your marketing for you. That’s the insight I want to consider in this post, and address the parallels to small town values, when applied to marketing. I grew up in a little town in Ontario called Sutton. It was the kind of place where everyone knows everyone else by name, there’s a lot of shared history, local pride, shared values, bonds … [Read more...]
Opening doors to customer delight
In an era where customers now control 2/3 of the messages about our brand or company – through reviews, word of mouth, customer created content and social media, it is critical to view customer interaction and the opportunity to delight as a major part of marketing. This week I took a deep dive into this concept with JD - the guy who puts a smile on everyone's face each morning … [Read more...]
10 video tips for success: what NOT to do
This week we're looking at tips for video success based on what I’ve seen work out there, what I’ve observed myself with efforts so far, and an informal survey of what is shockingly bad - that stuff we want to avoid. So, like a car crash that we can’t glance away from, let’s cover the stuff that we DON’T want to do. I’ve compiled this list based on input I’ve canvased from … [Read more...]
