Although major social media channels dominate various segments (Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest, Snapchat), the landscape is constantly shifting. New platforms emerge, some grow, some shrink, and others add features which change competitive dynamics. But even as "pay to play" becomes more dominant, there are still platforms of opportunity in 2020. In … [Read more...]
Being More Human in Our Marketing in 2020
Being more human in our marketing requires work and creativity. It also begs for time and patience to achieve results, and can be difficult to scale. If that sounds like a step backwards, or counter intuitive to all the tech related capabilities that marketing offers right now, you need to be patient and consider your customer's environment. In actual fact "being more human" … [Read more...]
Influencer Marketing Strategies for 2020
This week's content is the first in a series of "deep dives" into strategies and tactics for 5 Marketing Trends to keep an eye on in 2020, which I posted about last week. If you happened to have missed it, check the link for the post and video. Trend #1 looked at how influencer marketing would continue to grow at an accelerated rate in 2020, but also mature in how it is managed … [Read more...]
5 Marketing Trends for 2020 – plus a wild card
Each year we see incremental shifts, that taken collectively can become seismic over a decade. In 2010 some people had smart phones, but many were using flip phones. Youtube and Facebook existed, but they were primarily desktop based, and APPS were yet to become widespread. With 2020 marking a new decade, it seems hard to imagine what the next 10 years might look like for … [Read more...]
Why Permission Based Marketing Matters
I want to dig into the concept of “permission based” marketing, because it seems to me that there’s less of it around than there should be. Intrusive marketing that shows up uninvited in our personal feeds, through promotions that interrupt has become so common, that I fear it is now normalized. It shouldn't be. Let's not normalize intrusive marketing Tell me I’m not the … [Read more...]
