I want to dig into the concept of “permission based” marketing, because it seems to me that there’s less of it around than there should be. Intrusive marketing that shows up uninvited in our personal feeds, through promotions that interrupt has become so common, that I fear it is now normalized. It shouldn't be. Let's not normalize intrusive marketing Tell me I’m not the … [Read more...]
How to grow website audience through social media
I was asked this week about the recent ramp up of social media content I was putting out on behalf of my other brand, a travel writing and content creation business, CarryOnQueen.com For those of you perhaps unfamiliar, COQ is a travel writing site aimed at fun-fit-females, many in their 50s pursuing adventure travel with friends, family, a partner or solo. It’s a passion … [Read more...]
How to reach one million people through word of mouth
It’s human nature to want to tell stories. Ever since writing my second book, Word of Mouth Mouse & Mobile – how to get your story told in the age of digital, I’ve been fascinated by how stories spread, and in particular the power of having others share your message for you. Word of mouth is a very powerful form of marketing not only for the huge potential reach, but … [Read more...]
5 Ways to prepare for the “demetrication” of social media when working with influencers
If I left you scratching your head at “demetrication” you’re likely not alone. The word has been around since researcher Ben Grosser first rigged up a work around to eliminate “vanity metrics” such as likes, shares and follower counts on social media platforms back in 2012. Back then, in the heady days of platform growth, and long before concerns over foreign influence in … [Read more...]
Is it time for influencer marketing to mature?
I was in Montana at TBEX, a travel writers conference last week. But I was wearing two cowboy hats while there – both marketing expert at www.fiveminutemarketing.com and travel journalist/blogger at www.carryonqueen.com. My eyes are wide open learning about the travel industry, but I couldn't help frame it all from where I’ve always made my living the last 20 + … [Read more...]
