We joke in our house that my husband is a digital dinosaur. He can text, but seldom does from his flip phone. He has no apps, isn’t on Facebook, Twitter or LinkedIn. He doesn’t know what Pinterest is, doesn’t blog and only uses email occasionally. Short of showing up in a Google search as having run a marathon, he has no digital footprint. Turns out, he might be a … [Read more...]
Archives for 2012
Place and purpose creative winners and losers!
Sometimes creativity just requires a slightly different perspective on things. Take this bus shelter ad for example. Displayed upright it would be just like any other. Made into a ramp, it take on purpose and meaning to a target group of skateboarders. However, this misplaced Turkish Airlines ad is quite comical. What on earth were they thinking? Place and purpose … [Read more...]
7 Top tips to creating content that begs to be shared
We likely all remember this classic scene from Lady and the Tramp. It's an iconic image of love and sharing. Wouldn't it be great if, in leveraging your influence, you could evoke that same urge to share your content by your followers? But the first thing to consider is the reason WHY people share your stuff. Here's a big hint: It's not about you, it's about THEM! In my … [Read more...]
Biggest social media disasters of 2012
Like an accident scene, it seems we can’t resist the temptation to stop and crane our necks and gaze at others misfortune. This year's biggest social media disasters can be best summed up in three categories: 1. Insensitive: The Gap and American Apparel take the prize here. Both retailers got caught encouraging consumers on Twitter to shop or take advantage of special … [Read more...]
The Beardo and the Beermo. Social media success from Canada, eh?
Some of us are counting down the days until the end of November when the faces of Movember men are replaced by the clean-shaven. For those lamenting the passing of this hairy month, you may find solstice in the Canadian made Beardo or Beermo courtesy of http://www.beardowear.ca/ The brainchild of Jeff Phillips, a snowboarder who found his face frozen atop Whistler … [Read more...]
