There is something sweetly nostalgic about the handwritten word. In a world where increasingly we conduct communication electronically, to receive a handwritten note or letter seems rare. Yet, there is something intimate about handwriting. The personal style says something about the sender. It’s a piece of them left on the sheet. If you’ve ever saved a letter from a … [Read more...]
Archives for January 2014
Creepy or brilliant? Depends on the target, and that’s the problem…
“Weird” “This commercial is just creepy” “Bizarre, but funny” “Brilliant!” “Over the top. Was the creative team on acid?” “Horrifying, dumb, disturbing.” “The funniest commercial I have ever seen” “I would never buy Old Spice” “Bring back Mustafa” “Solid gold. Give Old Spice all the awards” Those are just some of the comments I encountered when I asked a … [Read more...]
Harnessing the Power of One
I found myself reflecting on pivotal events of 2013 recently and in honour of Nelson Mandela’s passing, I watched again a 1992 movie called “The Power of One” set in South Africa during WWII featuring a young English boy raised under apartheid. It was a powerful movie of racial injustice, and had one amazing soundtrack. I downloaded it to my iPod for inspiration moving forward … [Read more...]
If content is king in 2014, creating community will be Queen
Looking into 2014 we are going to be hearing a lot about “content” and its importance to marketing efforts. Specifically, content as a tool to position your business, be seen as a leader by your customers, be known as an expert in your field, and quite simply to ensure good online search results. Google’s search algorithms have been changed recently to favour genuine content … [Read more...]