This week I’m looking at the 19:30 ratio. No I’m not going back to the 1930’s, although after a week like we’ve had in social media with Facebook and the ethics of personal data sharing, it’s tempting to want to just stuff the Jeannie back in the bottle and revert to a simpler time. The 19:30 ratio According to the US Department of Labor, on average we spend 19 minutes per … [Read more...]
Video across platforms: live, linked or native?
Last week I shared some important update information about Facebook. In particular how it has recently gone from a platform of DISCOVERY (helping people find relevant content) to a platform of CONNECTION (facilitating meaningful social interactions), and how algorithms have been changed to encourage that. The bottom line for publishers and content creators is you need to find … [Read more...]
How to generate 25 content marketing ideas FAST!
I’m a big advocate of content marketing to fuel SEO and build an audience around your brand. But I am often asked, “How do you come up with ideas for each week?” and “Where do you find the time to produce the content?” The answer to the second question is easy, but takes dedication. I schedule it. I try to reserve Friday morning for writing, and guard it in my schedule. … [Read more...]
How SWOOP disrupted the airline industry
On Feb 1st Westjet announced that their ultra low cost carrier sub brand, Swoop would begin servicing markets in Canada with fares as low as $7.50 one-way for flights between BC and Ontario between June 20 - Dec 15, 2018 with blackouts on long weekends. No misplaced decimal in that statement, yes a $7.50 fare, not $750. Naturally the news spread like wildfire. The catch … [Read more...]
Targets and tribes
As many of you know, I advocate regular content creation as a way to boost SEO online, be seen as valuable to your target audience, and remain visible for when they seek solutions. I had an interesting question raised at a recent presentation about creating content for the masses and content for your tribe, and specifically what to use for each audience, and what to keep free … [Read more...]
