First I got a call, then a text during a meeting. Recognizing it was a reporter, and seeing the timeliness of the request, I excused myself at the next break, replied initially, became informed, and then articulated an opinion in order to respond to the reporter’s questions. They were writing an article on celebrity endorsements, particularly featuring men, in the age of the … [Read more...]
Google analytics data retention: how to guard against coming changes
May 25, 2018 is a date you might want to circle in your calendar. That's the day that GDPR (General Data Protection Regulation) comes into effect in the EU. Even if you are not in the EU, this will effect you if members of your list are. There has been much chatter in marketing circles about GDRP. If you are familiar and compliant with CASL (Canadian Anti Spam Legislation) in … [Read more...]
LinkedIn native video VS Facebook live video
This week I’m sharing with you the results of a little video experiment I’ve been doing. I have written recently about using video to be more human at scale, and how video was being favored in social media algorithms. Over the last five weeks I have been doing a Facebook live video on Friday’s to tell about the content that would be coming out in the weekend newsletter. The … [Read more...]
How to create talk triggers that make your business memorable
A talk trigger is something about your business that is remarkable, repeatable, relevant and really simple. Whether strategic in nature or discovered through customers posting and talking online, talk triggers can vault you into a distinct category of your own, where competitors can’t touch you, and you spend far less on paid advertising then them. Sounds like a pretty good … [Read more...]
Being human at scale: marketing that connects in an age of automation
Michael Stelzner, Founder & CEO, Social Media Examiner, said something at Social Media Marketing World that really resonated with me, "We need to be more human at scale." I've been thinking a lot about what that really means in practice for both individuals and brands. It comes down to marketing that connects in an age of automation. There are days when technology, social … [Read more...]
