There is a fundamental difference between influence and “thought leadership.” I’ve been spending some time this week getting a better grip on the social media platforms for my new travel writing blog, CarryOnQueen.com. I registered the names back in March, and had the basic visual identity created in June, but I’m still very much flushing out content and gaining a following on … [Read more...]
Disruptive creative from the Czech Republic: Vodofone sells cell phones to seniors
I'm continuing the disruptive creative theme this week with an entry from the Czech Republic. Having recently returned from travelling there, and having used the services of Vodofone and an European SIM card purchased from them to keep the price of overseas data use reasonable, I have to say I not only love their approach to advertising, but what a deal compared to my Canadian … [Read more...]
Disruptive creativity: tourism campaigns with emotional vision
When I was in my final year of high school, I was hospitalized for a week with the sight in one eye threatened after an exercise band broke and impacted my eye, causing an internal bleed. I spent the entire time immobilized in bed with both eyes covered to limit movement while the doctors hoped the bleed would drain on its own and my sight would return. Fortunately it did, but … [Read more...]
The one PAGE, one PARAGRAPH, one SENTENCE challenge
This week I have a bit of an editing challenge for you. I promise, it’s actually a FUN and BENEFICIAL exercise – unlike some of those projects you may have been subjected to during your more formal education. I learned this one from Pat Flynn. I’m a big fan of Pat’s work, and a lot of what he does over at SmartPassiveIncome.com. I read Pat’s recent book “Will if Fly?” a couple … [Read more...]
Get on the PODCAST wagon as a guest (in 3 easy steps!)
This week I’m on the podcast wagon. I don’t actually have one myself, but I know many who do. It’s yet another tool for positioning as an expert, nurturing a community that you own, and developing a personal connection with your tribe Did you know? 67 million Americans listen to podcasts monthly. Podcast fans listen to 5 shows per week. The average listening … [Read more...]
