I love this recent Air New Zealand campaign called “Kiwi Skeptics”, aimed at getting “Aussies to cross the ditch”, or for the rest of us, enticing Australians to visit New Zealand. Seems despite their proximity, many Aussies just don’t feel the love for their southern partner, but the geographic proximity makes them a logical travel destination. Enter a series of reality … [Read more...]
Big, battered, bruised and back for more. Learning from social media mistakes of big global brands.
What can we learn from the social media screw-ups of the biggest global brands? Lots. Their mistakes can teach the rest of us some valuable lessons. Facebook, Twitter and Youtube have 1.2 billion combined users. That’s a lot of influence for media vehicles that didn’t exist prior to 2005. And that doesn’t even include the countless blogs and other social media tools and apps … [Read more...]
How will Facebook’s new Timeline tell your story?
Like many of you, I have been receiving banner alerts when logging into Facebook, prompting me to migrate to the new Timeline and banner design. I’ve noted numerous colleagues who have made the switch and I’ve also been touring pages looking for creative approaches. I’ve yet to make the change since I am currently analyzing what is driving it, and how to best use the new … [Read more...]
Only 17% of businesses contribute to and monitor social media regularly
According to a recent Leger Marketing survey, 17% of large and mid-sized companies consistently post on social-media sites or monitor them. That means that by default, 83% are not using or monitoring social media. That number should scare you, especially if your business falls into the latter group. Also consider that 51% of social media users post negative … [Read more...]
P2P (people to people) strategy important in age of social media
I teach undergraduate and graduate level university marketing courses. Current textbooks are filled with strategies for B2B (business to business) and B2C (business to consumer) applications. But I really think with the evolution of social media and its impact on business, both of these areas have evolved into a P2P (people to people) model. Why P2P? People do … [Read more...]
