Many business leaders I speak to greet the opportunity to create and manage another social media identity with the same anticipation as a root canal. They question the necessity of it and the time required. I’ve been watching with great interest the growth of Google+. At 90 million users (Jan 2012) they are still a far cry from Facebook’s 800 million users. Arguably … [Read more...]
Is it time to disrupt your industry?
Nobody enjoys a disruption, but it’s a fact of life. Kids ask to be picked up in the middle of a great movie. Meetings are scheduled right when you’re actually being productive. And occasionally competitors or a new technology turn an industry on its ear. Increasingly competition is coming from outside your industry, or influenced by technology that changes your industry. … [Read more...]
Will it save or sink the brand?
Once the darling of the coffee snob world, Starbucks has taken afew hits of late. But will instant coffee save or sink the brand? I had the opportunity to try the new Starbucks instant coffee at a conference last week. Initially my early morning colleagues and I were a little confused at the apparent offering of 'hot water' at the coffee stand. Low light, a pre-coffee … [Read more...]
Another April fools for Lululemon?
Do you remember the April 1, 2008 Lululemon joke ad for the mansy? (a high cut mens yoga one piece of dubious design origin). Will Lululemon be up to their antics again this year? Listen to a 5 minute Marketing podcast commentary on last years ad below and tell us what you think. lululemon Here's a little visual review to put it in context: … [Read more...]
Let the marketing games begin!
With officially less than 365 days to go, people in Vancouver and the rest of Canada are starting to feel a little pre-Olympic buzz. And with the buzz, the MARKETING games have begun. Petro-Canada’s recent Olympic glassware promotion is a great example of how integrating online and traditional media can reap huge success. With a nod to the past, the 30 second TV … [Read more...]
