In our continued study of trends shaping consumer behaviour and marketing in 2026, this week we’re looking at treat economics, or “treatenomics.” I’m not even sure if that’s a real world, but it’s what I’m choosing to call the intersection of current economics and consumers pursuit of small treats. Think of it as an extension of the pursuit of joy, which we looked at last week, … [Read more...]
Archives for July 2026
Seeking positive moments of joy
This is a continuation in a series I've been publishing to my e-newsletter about top trends impacting 2026. You can catch up on the series here - and don't forget to subscribe for future tips! Marketing trends defining 2026 Trend #1: Long form content is back – seeking substance (April 12) https://preview.mailerlite.io/emails/webview/2042231/184540661591050205 Trend #2: … [Read more...]
