Some brands sign celebrities for endorsement of their products. Strategically selected for their alignment with brand values and appeal to the brand target group, it’s a formal arrangement offering financial gain for both parties. What then to do when a self-appointed celebrity selects your brand, and you unwittingly become dragged into a negative association not of your own … [Read more...]
BCAMA Vision Conference – Wed, May 23, 2012
Just plugging a little shameless promotion for my friends at the BCAMA. They do an annual marketing conference each year called VISION. Now in it's 22nd year, VISION features outstanding speakers, excellent networking, and great visionary thinking. This year is no exception. The theme for 2012 is "Liquid Content". Liquid content is about creating messages that spread quickly … [Read more...]
The little sign that could
Poised below a former iconic sign landmarking HMV’s presence at Burrand and Robson in Vancouver, is a little iPod sign. Appearing without threat, but determination like the children’s tale of the little red engine that could, it in fact did. Did topple an iconic brand from its throne. HMV closed some months ago and now sits vacant waiting new tenants willing to … [Read more...]
Post, pin and promote. Public versus private posts. Taking advantage of Facebook Timeline changes.
April 4, 2012 marks the date when Facebook’s Timeline features will kick in for those who have not voluntarily made the change. While this date may pass by unceremoniously for some, it will mark a dramatic change in how to best use Facebook for marketing efforts. Here are four changes you should take note of: 1. Pinning your posts: How it works: Pinned posts are … [Read more...]
Reality TV meets experiential marketing with a social media twist
I love this recent Air New Zealand campaign called “Kiwi Skeptics”, aimed at getting “Aussies to cross the ditch”, or for the rest of us, enticing Australians to visit New Zealand. Seems despite their proximity, many Aussies just don’t feel the love for their southern partner, but the geographic proximity makes them a logical travel destination. Enter a series of reality … [Read more...]
