Hello my name is Scott. Well not really, but that’s what Scott Ginsberg would say upon making your acquaintance. Scott has made a name for himself, by wearing a name tag, literally every day for the last 5 years. Initially it was a social experiment by a somewhat socially awkward, but fearlessly challenging youth. Then it became a social network, a type of analogue friend … [Read more...]
Find your niche and do what you love – marketing advice to treasure!
Think back to your childhood and the utter delight of imagining buried treasure. Treasures have a story and a historical connection to the past, perhaps that’s why their promise holds such intrigue. Now imagine having a business as a full time treasure hunter. That’s exactly what Chris Turner, The Ring Finder (www.theringfinders.com) does. I met Chris at Grouse Mountain … [Read more...]
Election protection – JetBlue scores a marketing campaign winner!
South of the border things are heating up with the US presidential election. Election campaigns are usually full of promises - lower taxes, better healthcare, more jobs. But what if someone promised you a free flight to leave the country if your chosen candidate didn’t win? That’s exactly what JetBlue is doing with their November marketing campaign “2012 Election Protection - … [Read more...]
What’s your summertime blue ocean strategy?
While casting about on the beautiful Pacific Northwest waters of the Sunshine Coast recently I found myself reflecting on my personal “blue ocean strategy.” In marketing terms, a blue ocean strategy is when a business pursues a new product or new market, essentially playing in open water with few competitors, while others battle it out in the “red ocean” where competitive … [Read more...]
The Machiavellian Mad Men have left the building
For years Madison Avenue advertising executives considered consumers as targets. Watch one episode of Mad Men, and there can be little doubt as to the arrogant Machiavellian approach of that time to marketing. Although we’ve come a long way since the 1960’s, marketers rolled through the 70s, 80s and 90s seemingly unaware that there could ever be anyone in control of the message … [Read more...]
