I thought it would be fun to take a look at my top 6 most popular blog posts from 2016 to understand what gets people fired up to like, comment or share content online. A few themes emerged that could benefit us all moving forward into 2017. This list involved using some high tech ranking sites and low tech observations from email exchanges, comments, likes and shares on other … [Read more...]
How to leverage EMBEDDED and EARNED media
Embedded and earned media are two of the five pillar's of your media marketing strategy. Embedded media is where you publish or broadcast as an author using the reach of an established platform. Earned media is publicity from a third party. It's when your newspaper does a feature on your business, or you are interviewed on TV or radio. This post is a case study on how to … [Read more...]
5 Ways Trump is winning at media
Like a car crash all over the front-page news, we just can't look away. It's fascinating to examine international interest in the current US federal election. While many American's can't see it beyond their own borders, the results actually matter a lot to rest of us, given the role America has always played on the world stage. There's something about having a major shift … [Read more...]
Great brands always have a story
Branding is about more then image recognition for customers. Great brands give their customers something to belong to and talk about. They always have a story. I was reminded of that last week while in Ontario cottage country visiting relatives and friends before returning to Toronto for some business meetings. I'm going to go out on a limb and guess many reading this … [Read more...]
What Crocs, Uggs and Earth Shoes can teach us about good marketing
I distinctly remember the season I spent walking up hill. It was the year that earth shoes were all the rage. For those who weren't yet born, or would just like to forget them, earth shoes had a sole with a higher rise at the front than the back. The width of the toe was also decidedly broad, presenting a less then sleek and glamorous look poking out from your jeans. Thank … [Read more...]
