Customers are your new marketing department. That's the upshot of this newly released 290 page book. The thought of more then 66% of your marketing communications being outside of your control will be too unnerving for many. But for those leaders that know intuitively that there's a shift happening that we need to get hold of, read on. This one's for you. I just finished … [Read more...]
Archives for 2019
Advertising in 2019? Start with the customer experience
I attended the BCAMA (BC Chapter of the American Marketing Association) Marketing Trends breakfast panel discussion last week in Vancouver. While there were many relevant trends for 2019 shared, what came through loud and clear is this: the consumer now rules. Our traditional approach to marketing and advertising is being tossed on its ear. Agencies are adjusting, and … [Read more...]
LinkedIn ads: Why they’re great, who is a good fit & how to buy them
LinkedIn can be an expensive platform to learn lessons on, but over time if you fine tune your approach, it will deliver traffic and conversions. What I’ve shared here is based on my learning with client projects, along with some great tips I picked up while attending Social Media Marketing World last year. How to access ad campaign management LinkedIn Ads are available … [Read more...]
6 Tips for publishing articles on LinkedIn
In my experience, LinkedIn is often underutilized by many people beyond just having a personal profile or company page. Participating in groups and sharing thought leader content in update posts represents a huge positioning opportunity, which can lead to sales if relationships are nurtured well. But publishing articles as native content directly on platform can take it up a … [Read more...]
The 10 year vision: personal and business plans are intertwined for entrepreneurs
At the end of every year I write down personal, family and business goals. Those goals help formulate specific tasks that get added to a calendar and guide actions in the coming months. It’s always gratifying to see what got accomplished, what still might need tackling, and to dig back into time to track larger scale progress. This is something I have been doing literally since … [Read more...]
