This week I’m charting out content and stories to write up from my recent 4-week business/pleasure trip to Australia for both fiveminutemarketing.com and my travel writing site, carryonqueen.com. In the spirit of maximizing content angles, I thought I'd share with you a tool I use called the "content matrix" to help you make the most of your stories and insights to share. The … [Read more...]
Archives for 2019
Disruptive approaches to location as word of mouth promotion
This week I’m sharing a simple insight about “place” (one of the marketing 4Ps) and how having a unique location can become a strong element of marketing if it is word of mouth, mouse and mobile worthy. I’ve pulled a couple examples from my recent travels through Australia in Melbourne and Perth. A picture is worth a thousand words, so have a look at these below and I’ll fill … [Read more...]
Being more human
I've been travelling in Australia recently, logging some 1,400km on the rental car, making my way down the east coast from Noosa to Sydney after a learn to kite surfing adventure. The trip has been a mix of business and pleasure, that has enabled me to meet up with clients in both Sydney and Melbourne, as well as some business contacts along the way in Queensland and NSW. … [Read more...]
7 Trends to keep an eye on in 2019
I thought I would share out some more interesting insights from attending "The Gathering" in Banff a couple weeks ago, a marketing conference about "cult brands." Contrary to the twisted religious connotations that come to mind with the word cult, used in this sense, cult brands are those with so much loyalty, that their customers literally make up much of their marketing … [Read more...]
What makes cult brands special?
This past week I attended the Cult Gathering marketing conference in Banff, a meeting of CEOs and marketing directors from global cult brand leaders. Cult brands don’t just have customers, they have fans and brand evangelists who do much of their marketing for them through word of mouth online and off, and through earned media and publicity. In fact, most spend very little on … [Read more...]