I love this recent Air New Zealand campaign called “Kiwi Skeptics”, aimed at getting “Aussies to cross the ditch”, or for the rest of us, enticing Australians to visit New Zealand. Seems despite their proximity, many Aussies just don’t feel the love for their southern partner, but the geographic proximity makes them a logical travel destination. Enter a series of reality … [Read more...]
Archives for March 2012
Remote control banner ads? Clever innovation in experiential product marketing!
Japanese toy manufacturer Beacon came up with a very creative interactive banner campaign for their toy AR.Drone. While I’m usually reluctant to welcome the possibility of yet another remote control device in the hands of a male member of my household, this is very intriguing from a marketing perspective! The AR.Drone is a helicopter that allows owners to use their … [Read more...]
Big, battered, bruised and back for more. Learning from social media mistakes of big global brands.
What can we learn from the social media screw-ups of the biggest global brands? Lots. Their mistakes can teach the rest of us some valuable lessons. Facebook, Twitter and Youtube have 1.2 billion combined users. That’s a lot of influence for media vehicles that didn’t exist prior to 2005. And that doesn’t even include the countless blogs and other social media tools and apps … [Read more...]
How will Facebook’s new Timeline tell your story?
Like many of you, I have been receiving banner alerts when logging into Facebook, prompting me to migrate to the new Timeline and banner design. I’ve noted numerous colleagues who have made the switch and I’ve also been touring pages looking for creative approaches. I’ve yet to make the change since I am currently analyzing what is driving it, and how to best use the new … [Read more...]
Should ROI be the only measure of social media?
Some have heralded 2012 as the year that social media will move from infatuation akin to dating in an early relationship, and mature to something more of a permanent partnership, but one that is assessed objectively for attributes and value. Along with that move to partnership it is said will come demands for ROI (return on investment), and in particular a more sophisticated … [Read more...]
