I attended the BCAMA (BC Chapter of the American Marketing Association) Marketing Trends breakfast panel discussion last week in Vancouver. While there were many relevant trends for 2019 shared, what came through loud and clear is this: the consumer now rules. Our traditional approach to marketing and advertising is being tossed on its ear. Agencies are adjusting, and … [Read more...]
8 trends to track in 2013
Christine Day, CEO of Lululemon, said something recently in conversation that has echoed with me for days. When asked how she keeps up with trends and ensures that her company is on the leading edge, she responded, “I scan the environment reading magazines across many industries. I listen for what is next, not evidence of what has happened.” How many gurus of trends and … [Read more...]
The Machiavellian Mad Men have left the building
For years Madison Avenue advertising executives considered consumers as targets. Watch one episode of Mad Men, and there can be little doubt as to the arrogant Machiavellian approach of that time to marketing. Although we’ve come a long way since the 1960’s, marketers rolled through the 70s, 80s and 90s seemingly unaware that there could ever be anyone in control of the message … [Read more...]
BCAMA Vision Conference – Wed, May 23, 2012
Just plugging a little shameless promotion for my friends at the BCAMA. They do an annual marketing conference each year called VISION. Now in it's 22nd year, VISION features outstanding speakers, excellent networking, and great visionary thinking. This year is no exception. The theme for 2012 is "Liquid Content". Liquid content is about creating messages that spread quickly … [Read more...]
The CHEMISTRY of great story telling
While attending a recent parent teacher interview, I drifted off momentarily while staring at the periodic table of elements on the wall. Perhaps still haunted by failed titration experiments, I reflected on how unnecessary it had all been in my current role as a marketing strategist. But then it hit me like only a 30-year delayed learning outcome could. I realized in that … [Read more...]
