I love this recent Air New Zealand campaign called “Kiwi Skeptics”, aimed at getting “Aussies to cross the ditch”, or for the rest of us, enticing Australians to visit New Zealand. Seems despite their proximity, many Aussies just don’t feel the love for their southern partner, but the geographic proximity makes them a logical travel destination. Enter a series of reality … [Read more...]
Big, battered, bruised and back for more. Learning from social media mistakes of big global brands.
What can we learn from the social media screw-ups of the biggest global brands? Lots. Their mistakes can teach the rest of us some valuable lessons. Facebook, Twitter and Youtube have 1.2 billion combined users. That’s a lot of influence for media vehicles that didn’t exist prior to 2005. And that doesn’t even include the countless blogs and other social media tools and apps … [Read more...]
How will Facebook’s new Timeline tell your story?
Like many of you, I have been receiving banner alerts when logging into Facebook, prompting me to migrate to the new Timeline and banner design. I’ve noted numerous colleagues who have made the switch and I’ve also been touring pages looking for creative approaches. I’ve yet to make the change since I am currently analyzing what is driving it, and how to best use the new … [Read more...]
Is Google destroying users faith in them as a fair and unbiased source of information?
Google appears to be preferentially placing it’s own results in their new Google Plus Your World approach. Some consumers have taken notice of the changes in search rankings recently. This perceived influence and public silence on the changes they have made harkens back to the BIG BROTHER days of George Orwell’s 1984. Perhaps that’s being a little extreme, but paired with the … [Read more...]
Are you willing to bet against Google?
The cover of Fast Company magazine recently caught my eye. A photo of Larry Page, CEO of Google, was plastered on the front, with the heading, “Look out Apple, Facebook & Amazon – Why Google will win.” The cover was a plug for an article inside called “The Great Tech War of 2012. (http://www.fastcompany.com/magazine/160/tech-wars-2012-amazon-apple-google-facebook) I … [Read more...]
