As Mark Twain, noted American humourist declared in 1897, “The reports of my death were greatly exaggerated.” The same could be said of print newspapers in 2013. For much of the last century, print media organizations have staked their revenue success on the business of selling readers to advertisers. Circulation, readers per copy and time spent with the publication has … [Read more...]
Tracked, targeted and tired: Consumer prey dons camouflage to go private in public as a leading trend for 2013
We joke in our house that my husband is a digital dinosaur. He can text, but seldom does from his flip phone. He has no apps, isn’t on Facebook, Twitter or LinkedIn. He doesn’t know what Pinterest is, doesn’t blog and only uses email occasionally. Short of showing up in a Google search as having run a marathon, he has no digital footprint. Turns out, he might be a … [Read more...]
Place and purpose creative winners and losers!
Sometimes creativity just requires a slightly different perspective on things. Take this bus shelter ad for example. Displayed upright it would be just like any other. Made into a ramp, it take on purpose and meaning to a target group of skateboarders. However, this misplaced Turkish Airlines ad is quite comical. What on earth were they thinking? Place and purpose … [Read more...]
7 Top tips to creating content that begs to be shared
We likely all remember this classic scene from Lady and the Tramp. It's an iconic image of love and sharing. Wouldn't it be great if, in leveraging your influence, you could evoke that same urge to share your content by your followers? But the first thing to consider is the reason WHY people share your stuff. Here's a big hint: It's not about you, it's about THEM! In my … [Read more...]
Biggest social media disasters of 2012
Like an accident scene, it seems we can’t resist the temptation to stop and crane our necks and gaze at others misfortune. This year's biggest social media disasters can be best summed up in three categories: 1. Insensitive: The Gap and American Apparel take the prize here. Both retailers got caught encouraging consumers on Twitter to shop or take advantage of special … [Read more...]
