This week, as many of you know, I ventured down to San Diego for Social Media Marketing World, arguably the largest social media conference of its kind. My brain is bursting with new content, and it is going to be a challenge to distill and frame all the bits – but that’s what I love to do! For now I have quickly pulled together a few high level observations... here are 3 … [Read more...]
Seeing complaints as gifts on social media
A couple weeks ago I wrote a blog post that documented the negative social media and earned media fall out for Air Canada when a Westjet pilot came to the rescue with pizza to some very hungry Air Canada passengers. The AC flight had been re-routed due to poor weather, to and airport where food services had already closed, and since Air Canada had not provisioned for a meal on … [Read more...]
The power of a connected workforce: 2017 trend to watch
Progressive organizations are increasingly harnessing the power of the connected workforce and their personal social networks. I did some work with Tourism Vancouver in this area last year, and I can personally attest to the positive results if handled well. But many businesses still hold the keys tight on who posts and tweets on behalf of the company. And sometimes it’s … [Read more...]
The rise of social search within APPS: The benefits and the threats
There are a few trends I am keeping my eye on in 2017, and one of them is the rise of social search. “Social search” is when users search for discovery of content WITHIN the application they are in, usually on a mobile phone, rather then using a browser based internet Google search, outside any app. While the trend is not yet huge, it is growing in certain markets and with some … [Read more...]
Values-based marketing: a 2017 trend to watch
So much of what is going on politically in the US and beyond is at its core, based on values. On one side are values wishing to restore prosperity through nationalism and "America first" attitudes which have come with a dearth of clarity on measures and actions on how people will be treated to execute that plan. On the other side are values of compassion, diversity and … [Read more...]
