While I’ve got tons of stuff to share from SMMW18 in the coming weeks, this week I’m looking only at Facebook. A lot of people and businesses are on the platform, and recent changes will dramatically impact how you use it in 2018 and beyond. What has changed? Facebook changed their goal in late January from “helping people find relevant content” to “helping form … [Read more...]
How SWOOP disrupted the airline industry
On Feb 1st Westjet announced that their ultra low cost carrier sub brand, Swoop would begin servicing markets in Canada with fares as low as $7.50 one-way for flights between BC and Ontario between June 20 - Dec 15, 2018 with blackouts on long weekends. No misplaced decimal in that statement, yes a $7.50 fare, not $750. Naturally the news spread like wildfire. The catch … [Read more...]
Facebook algorithm changes: 10 things you need to know in response
You’ve have no doubt heard something of the latest Facebook announcement that will significantly change the algorithms in how content is delivered to your feed. The changes are being made in the face of two threats to their business model. They need to respond to fake news being spread on their platform with the use of highly sophisticated bots, in addition to just plain … [Read more...]
Read competitors plays on Facebook like an open book
This weeks post will be of particular interest to anyone with a Facebook Page in Canada, and especially those who boost content or place ads on the platform. But even if you’re NOT in Canada, this is still of great interest since the pilot feature, only available only in Canada right now, will be rolled out globally later in 2018. You can get the inside edge NOW. In … [Read more...]
Why 280 characters will sink Twitter + 3 lessons from this to apply to your business
280 characters will sink Twitter. That’s 140 more then they have now, but it’s not the doubling of characters allowed that will sink them, it’s the straying from their unique selling proposition that will. At its core, Twitter forced brevity. And in forcing brevity, Twitter ensured that all messages pushed out COULD be seen by all who followed. “Could” is the operative … [Read more...]
