In my experience, LinkedIn is often underutilized by many people beyond just having a personal profile or company page. Participating in groups and sharing thought leader content in update posts represents a huge positioning opportunity, which can lead to sales if relationships are nurtured well. But publishing articles as native content directly on platform can take it up a … [Read more...]
Nurture the niche and let them talk
Do you remember the tin can walkie-talkie? Where you connected two empty tins with a string and spoke into them, allowing the string to magically transmit the message? Admittedly the tin can walkie-talkie, or tin can telephone as some people may remember it, is pretty LOW-TECH compared to the cell phones we have these days. But it tapped the attraction of a fundamental human … [Read more...]
Escaping the sales funnel
It's time to escape the sales funnel. The traditional sales funnel measures quarterly results in a quantifiable manner. It doesn’t capture qualitative share of mind or share of voice very well, which is how momentum builds when you are mining the support of trusted peers. If you’ve done your marketing right until this point, you have company assets: evergreen content and … [Read more...]
Amplifying your message: the power of backlinks
As the content media landscape gets more and more crowded, social sharing alone, (sharing content links through social media) won’t push content enough to generate business value for many companies. Relying on social media only for sharing turns it into a numbers game. A lot of people have to be exposed to the content initially, which is harder to get without paying to show up. … [Read more...]
Celebrating 10 years of blogging!
Today, November 14 marks an anniversary for me. It was exactly 10 years ago on November 14, 2008 that I published my first blog post here on fiveminutemarketing.com. Little did I know as I pressed “publish” that day, that it would lead to 10 years of mostly weekly contributions as a thought leader, which has also led to publishing two books and far too many client projects to … [Read more...]
