Last week I attended a farewell gathering for some long time neighbourhood friends. They have cashed out of the real estate market in North Vancouver, sold off most of their possessions, and packed what remaining treasures they have off to Spain. Their plan is to buy a villa by the ocean in southern Spain and run an AirBNB on the side. It’s a major shift of plans for her, a … [Read more...]
Five tips to earn FREE publicity (#4 is your secret weapon!)
This week our theme is earned media. It’s certainly a topic dear to my heart (filling an entire module in my course “Marketing with Media: Spend less time, get more results”) But the reason I want to share some tips is because several of you have asked about it in sessions this week, and I spend the better part of Thursday morning this week crafting a pitch and reaching out to … [Read more...]
Tagging your posts to drive search
Last weeks topic really resonated. I shared how I believe there is a huge underutilized opportunity lurking in your mailbox these days as online and social media feeds get more and more jammed and your physical mailbox is often empty. Link HERE for the full article. As a result of that post, a number of you asked about best practices in building your database list. More then … [Read more...]
Is there opportunity lurking in that mailbox?
While I’m a huge believer in social media as a great outreach and engagement tool, I happen to think that your physical mail box, while increasingly lonely these day, might be strategically an opportunity right now. Simply put, your online email and social media feeds are getting jammed, and you mailbox is empty. Empty except for flyers and bills, and that’s my point. When … [Read more...]
Finding the sweet spot
Thanks to the folks who kindly shared out my “Disconnect to reconnect” getting unplugged post from last week. Who knew recommending exactly the opposite of what you are doing right now would be such a hit? I have to say for a post I rattled off quite quickly, desperately in need of a recharge myself, it was lovely to see I was not alone in my need to disconnect and … [Read more...]
