I’ve got a bit of a confession this week. May & June was a blur of emotion, filled with a frantic pace to tidy up my Mother’s affairs, plan several memorials, travel and keeping up with work commitments throughout. While I didn’t collapse in a heap, I likely should have, and whether I’m willing to admit it or not, my super hero cape flew off a couple times. I know full well … [Read more...]
Distribution disruption: Marketing lessons from Amazon and Whole Foods
This morning Amazon announced the acquisition of Whole Foods – likely THE MOST disruptive marketing industry news of the year. Frankly, despite trying to refrain from using this word in my vocabulary these days, this news is HUGE. First the facts: Amazon has purchased Whole Foods, a chain specializing in natural and organic foods in Canada, the US and the UK, for $13.7 … [Read more...]
From creeks, to rivers to the ocean: Growing your audience through communication channels
I was walking my dog the other morning along Mosquito Creek, and in a very ambitious circle route we ended up along the Capilano River, and finally out to the Pacific Ocean. As is often the case on dog walks, the inspiration for blog and newsletter content hits. Specifically this week, on how we need to grow our communication channels from creeks, to rivers, which then lead to … [Read more...]
Produce content that sings solo. Don’t just join the chorus
Let’s be honest. Producing regular original content is hard. You’re forced to wear many hats – creative director, writer, editor, and even project manager. And you’ve likely thought to yourself, is all the time to product content and pump it out on social media actually worth it? There’s tons of good information out there. Am I just joining the chorus with more of the … [Read more...]
Pitching media in the age of native advertising and sponsored content
Two weeks ago I did an article on how the traditional published news landscape is changing with the emergence of online only news providers. I looked at how the readership and growth of online was shifting the way earned media was accessed, in particular how it all relates to native advertising and “pay to play editorial.” I have had lots of engagement both online and off over … [Read more...]
