Back in the day I used to own a 1977 Monte Carlo. It was “light buckskin” and had been my Mom’s car, a pretty hot ride in its day. In fact it’s what I originally drove west with all my worldly possessions in tow, when I moved to Vancouver in 1987. An 8-cylinder gas-guzzler with swivel bucket seats, it went like the clappers, and was fueled as much on a hope and a prayer, as it … [Read more...]
Distribution disruption: Marketing lessons from Amazon and Whole Foods
This morning Amazon announced the acquisition of Whole Foods – likely THE MOST disruptive marketing industry news of the year. Frankly, despite trying to refrain from using this word in my vocabulary these days, this news is HUGE. First the facts: Amazon has purchased Whole Foods, a chain specializing in natural and organic foods in Canada, the US and the UK, for $13.7 … [Read more...]
From creeks, to rivers to the ocean: Growing your audience through communication channels
I was walking my dog the other morning along Mosquito Creek, and in a very ambitious circle route we ended up along the Capilano River, and finally out to the Pacific Ocean. As is often the case on dog walks, the inspiration for blog and newsletter content hits. Specifically this week, on how we need to grow our communication channels from creeks, to rivers, which then lead to … [Read more...]
The power of STORY
I have been gripped in the power of story this week. My mother passed away unexpectedly but peacefully a couple weeks back. At 92 it was a life well lived, but it was still a shock and it's been tough getting her affairs sorted, and keeping up with business commitments. While I kept up weekly e-newsletter group communication, my blog took a hit. But I'm back this week to share … [Read more...]
Produce content that sings solo. Don’t just join the chorus
Let’s be honest. Producing regular original content is hard. You’re forced to wear many hats – creative director, writer, editor, and even project manager. And you’ve likely thought to yourself, is all the time to product content and pump it out on social media actually worth it? There’s tons of good information out there. Am I just joining the chorus with more of the … [Read more...]
