There are a few trends I am keeping my eye on in 2017, and one of them is the rise of social search. “Social search” is when users search for discovery of content WITHIN the application they are in, usually on a mobile phone, rather then using a browser based internet Google search, outside any app. While the trend is not yet huge, it is growing in certain markets and with some … [Read more...]
Top 10 Social Media Blogs 2017 winners: Thanks for the nomination + check these out!
I was thrilled to have this fiveminutemarketing.com blog nominated for the Top 10 Social Media Blogs 2017 by Social Media Examiner. While my blog didn't make the final top 10 cut, being on the shortlist with such awesome company was truly an honour. Do yourself a favour and check out this year's Top 10 list. There are several here I already follow, and a couple new ones I … [Read more...]
Social proof and your media
Social proof is "informational influence." It’s what the internet says about you when you're not around to speak for yourself. Social proof is something I found myself referencing numerous times this week. Once was in discussion with my web blog designer, working through a redesign of my site, on the importance of having media logos and designations prominently placed. … [Read more...]
Switching off to be more productive with social media
My personal goal has been to schedule "switch off" time to be able to think, ponder and create in 2017. Admittedly that is easier said then done for someone in marketing and media. But after tallying the results of my survey (thank you all who participated), I've come to realize I'm not alone in this need to switch off. In fact, the number one issue identified was: How can I … [Read more...]
Most popular blog posts from 2016
I thought it would be fun to take a look at my top 6 most popular blog posts from 2016 to understand what gets people fired up to like, comment or share content online. A few themes emerged that could benefit us all moving forward into 2017. This list involved using some high tech ranking sites and low tech observations from email exchanges, comments, likes and shares on other … [Read more...]
