An influencer is a good friend who has knowledge and experience, and is willing to share their "inside track" on things directly with you. Online influencers serve a similar role, but to a much broader audience. At its core influencer marketing is a type of marketing where you don't actually communicate directly with your audience. You identify a leader who is an information … [Read more...]
How to leverage EMBEDDED and EARNED media
Embedded and earned media are two of the five pillar's of your media marketing strategy. Embedded media is where you publish or broadcast as an author using the reach of an established platform. Earned media is publicity from a third party. It's when your newspaper does a feature on your business, or you are interviewed on TV or radio. This post is a case study on how to … [Read more...]
Visuals are the New Headline
Getting noticed and commanding attention with content marketing has two parts these days: headlines AND images. While headlines are absolutely critical, images are what really grab people. Images draw you in. Perhaps Andy Warhol summed it up best with the above quote. To a certain extent we've become more conditioned to "read through pictures" as we scan information, and … [Read more...]
Choosing what NOT TO DO makes for powerful content marketing
Content marketing and social media are important, but let's face it, they can take a tremendous amount of time to produce and manage. You can't retrieve time once spent. Many of us get caught in an endless vortex of creating MORE content for MORE channels. We write a blog post here. Get some media coverage there. Post a photo to Instagram. Share some stuff on Facebook. … [Read more...]
5 Reasons why brands GET DUMPED online
A friend of mine sent me a link to an interesting study recently, on why people follow and unfollow brands online. I'm going to share with you some insights from that research this morning, because although much of it might seem intuitive, many companies still fail to really get it. The study was done by SproutSocial.com on behalf of Social Media Today, a respected authority … [Read more...]
