In our continued study of trends shaping consumer behaviour and marketing in 2026, this week we’re looking at treat economics, or “treatenomics.” I’m not even sure if that’s a real world, but it’s what I’m choosing to call the intersection of current economics and consumers pursuit of small treats. Think of it as an extension of the pursuit of joy, which we looked at last week, … [Read more...]
Marketing tips for the time starved
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