Way back early in my career I worked at an urban weekly newspaper called the Georgia Straight. At a time when it was just barely becoming respectable earning agency advertising business despite a classified section jammed with questionable services being offered, the young group of “hip urban socialites” that worked there prized their status on “the guest list”. Seems we often … [Read more...]
Your killer media pitch
This week I promised to follow up on the “marketing with media” theme, and offer a template for your killer media pitch. If you want to review last weeks post on writing effective subject lines to get editors attention (frankly the key to ensuring your pitch actually gets opened) you can link to it HERE. Your killer pitch Hello _____ (insert producer/reporter name here) I … [Read more...]
Email subject lines make or break a media pitch
Last week we looked at 5 tips for getting more FREE publicity and earned media. I noted how I considered point #4 to be the secret weapon. So we’re going to dig more into that this week. If you happen to have missed last week, you can now read it on my blog HERE. The email subject line of your pitch to media is your secret weapon. Here’s why: 1. Reporters are on the … [Read more...]
Five tips to earn FREE publicity (#4 is your secret weapon!)
This week our theme is earned media. It’s certainly a topic dear to my heart (filling an entire module in my course “Marketing with Media: Spend less time, get more results”) But the reason I want to share some tips is because several of you have asked about it in sessions this week, and I spend the better part of Thursday morning this week crafting a pitch and reaching out to … [Read more...]
Tagging your posts to drive search
Last weeks topic really resonated. I shared how I believe there is a huge underutilized opportunity lurking in your mailbox these days as online and social media feeds get more and more jammed and your physical mailbox is often empty. Link HERE for the full article. As a result of that post, a number of you asked about best practices in building your database list. More then … [Read more...]
