I'm continuing the disruptive creative theme this week with an entry from the Czech Republic. Having recently returned from travelling there, and having used the services of Vodofone and an European SIM card purchased from them to keep the price of overseas data use reasonable, I have to say I not only love their approach to advertising, but what a deal compared to my Canadian … [Read more...]
Creative disruption from Paris: When a billboard becomes a picnic blanket
France is the land of picnics. Everywhere you go, there are people stretched out on blankets, taking a break and enjoying some food, drink and good company. We experienced this on mass during Bastille Day celebrations recently on July 14th beneath the Eiffel Tower for a huge evening concert and a fireworks display. But it's the everyday break that this disruptive creative … [Read more...]
When mavericks and misfits make millions
I’ve always had an affinity for rule breakers. Call them mavericks or misfits, people who obey the rules selectively, push boundaries where they can get away with it, and have the self confidence to chart their own course, deserve credit for oftentimes shaking up an industry for the better. Among others playing it safe, they’re the disruptors. Regular readers will know I … [Read more...]
Disruptive creativity: tourism campaigns with emotional vision
When I was in my final year of high school, I was hospitalized for a week with the sight in one eye threatened after an exercise band broke and impacted my eye, causing an internal bleed. I spent the entire time immobilized in bed with both eyes covered to limit movement while the doctors hoped the bleed would drain on its own and my sight would return. Fortunately it did, but … [Read more...]
How SWOOP disrupted the airline industry
On Feb 1st Westjet announced that their ultra low cost carrier sub brand, Swoop would begin servicing markets in Canada with fares as low as $7.50 one-way for flights between BC and Ontario between June 20 - Dec 15, 2018 with blackouts on long weekends. No misplaced decimal in that statement, yes a $7.50 fare, not $750. Naturally the news spread like wildfire. The catch … [Read more...]
